Jun 15, 2016 Posted by :   Nikon Candelle No Comments


Blogging is an excellent way to establish your online business and to advertise your products. Now a blog is your online platform you grab customers and to generate sales. Millions of people use blogs; from individuals to companies, and they make best of it using high-quality content and ways to engage followers. The simplicity is awesome but… need writing skills and marketing knowledge to become successful. Why is that that one blogger has a million plus followers and others could hardly touch a thousand? The answer is TACTICS and SKILL


Blogging was an instant hit since its appearance in the 90s. However blogging has evolved in the last 26 years. While people used blogs to share their opinions, the marketing aspect cannot be overshadowed, call it ‘commercialization’ – it was inevitable.

So if you have not started blogging to get success, start it right now! It is never too late to start anything that matters to you and there should be no excuse for, not having an online blog for your business. It does not matter if you are an individual entrepreneur or a corporate company; blogs are equally important to everyone who is struggling to achieve more visibility online. Your customers and followers want to hear from you, and you must not disappoint them.


Online businesses benefit from blogs a lot, after the advent of syndication like RSS, you can now easily make your blog unique and let people know about your product and services.  Your blog will teach your customers about your product/service while advertising it to them.




Internet experts believe that blogging is the window to a customers buying decision, it does not matter if you are a beginner at internet marketing, maybe you are struggling right but do remember, and blogging takes time and patience. You need to produce a blog which is well-executed and while being informative- your blog should be useful to your audience. When you audience trust your judgment, they will buy from you, it’s as simple as that.

Blogging is very important for any online business. It can improve the website ranking in the search engine results and increase the traffic to website as more and more people will follow your blog, they will know about your website and definitely that can cause a flow of continuous traffic to your online store. SEO, which is search engine optimization, can be improved using a successful blog for your company. The main reason for this is that search engines focus on quality content and quality links. When your blog will have quality for your followers, the search engines will automatically improve the ranking of your blog that will eventually improve the online presence of your online business.

This means that if you are blogging the right way and you have a well-maintained and meaningful blog with quality content articles and links. It will help to uplift your website by increasing the inbound links that are a direct ways to your primary website. The time that your customers spend on your website will be the biggest benefit you can ever get using your blog. You will not need to struggle hard for improving the ranking of your website on Google, Yahoo or Bing.

Blogs created a ton of trust between you and your customers; they can easily talk to you, comment on your blogs and discuss it with other members.

Your content should be refreshing and encouraging. Content experts suggest that negative content can have negative results. Focus on the needs of your customers and respect their opinion – you are blogging for a reason, do not forget that reason. Once your customers feel that you are genuine, they will help you improve your profits. But they won’t do if they don’t feel cared for, so empathy is of utmost importance.

If you are overlooking the importance of blogging for your online marketing, you are nothing but an enemy of your business. A successful blog is a name of a trust in your brand, and it represents you as an expert in your field. Having a stronger brand connection with your online followers will hopefully encourage others to connect and respond to you for your services and products.

Even Google wants you to blog


Google is the number one search engine out there  – not only that, It is also the most intelligent and complex search engine in the world.Few years ago, the search engine optimization was all about changing algorithms, building links, adding quality content, updating visual aids and other strategies that could prove very helpful in improving your website position in search results. Now the meanings of SEO have changed, and it is no longer just about techniques and tricks. Gone are the days when internet experts used to apply these tricks that bring your website to the top, as now trends have changed. Now people do not follow you if you do not have a blog.



You can save your time and utilize it on focusing your company’s website and for the fulfillment of your goals. So the time that you will spend on blogging, you can use it for making more money as an expert blogger for your business blog is a very safe investment too!

Well, blogging is not a hobby anymore! It has developed into an influential and powerful tool for the online businesses and companies, allowing them to get more and more customers. Blogging is a diverse term and it has proved that whether you have a business blog of a big company or a pop shop blog with senseless posts, the thing that matters is that how you make best out of it. You do not need to invest money; there is the need to invest your brains and creativity skills for an active and influential blog.


Bloggers are among the millionaires now, and they did it with right strategies, right decisions and the most important thing, consistency to provide quality to their followers. Internet marketing is never complete without any effective blogging strategy. Blogging absorbs everything from content marketing to customer service; and from advertising to video marketing. So if you are still waiting for someone to come and help you, you will keep waiting forever. Start blogging, start winning hearts and start making more money!


Nikon Candelle author