EFFECTIVE MARKETING – OVERCOMING CHALLENGES (PART 2)

 

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In part one, we discussed some very basic components that would give you a ‘good’ start (per say) – before I go any further let me get down to the ground reality first. Marketing is all around you, open your fridge and see the things you have, ask yourself – Why do I buy these brands? If you are able to answer your questions, you can easily understand your customers. Regardless of marketing tools, understanding your audience is the single most vital ingredient in your marketing pot (yea I said it ‘POT”). The second ingredient is your choice of words and phrases, for example – “marketing pot” (who says those things? And is it the cooking pot or the smoking one?). Folks! There is no hard and fast rule when it comes to phrases and metaphors, you can use anything as long as it is not RUDE – NEVER DISRESPECT YOUR AUDIENCE. While negative publicity is known to give a lot of HOOT, but let’s just leave that to Fox news, they do it best.

Let’s get back to part 2

 

  1. VIDEOS ARE KING!

Most young entrepreneurs are indulging themselves in video marketing, while at times they are – what word should I use? Aaah, yes, “excessive”, they use it excessively, repeating it over and over, but notice that I used the word “excessive” three times while using a synonym once without annoying many of you. Repetition (the synonym again, HAA!) can be a strong influencer but only if used in conjunction with logic. Key words can be tricky but they have a strong function to send your clients towards in your direction.

Videos are not only popular, they have become a cornerstone for the lazy-boy consumer. People don’t like to read anymore? No, that is not true – to some extent…..However, people find it convenient to SEE and HEAR rather than just SEE. SEE? Right-o.

You can put a small rocket-booster on your sales projections with a well-developed video, many entrepreneurs started making some serious cash with YOUTUBE (or at least enough to cover the cost of the video). Studies show that video marketing can increase your sales and improve your standing in the market. Your landing page is your window, a video creates interest, its like you have your own theater – Think about it!.

 

You can upload videos on your landing and use YOUTUBE in tandem, this will widen your horizon, and think of when you switched to wide screen TV, everything changed didn’t it?

Building your company’s online presence is not easy, while this statement is a cliché, it needs to be repeated EXCESSIVELY (yup, I used it the fourth time), attracting new customers with so much competition is exciting. Your mindset will determine the level of competition you can endure, you need people commenting of your videos, what you need is a ‘lull’, that ‘lull’ will ensure that your brand is visible and is IN the market, engaging relentlessly with customers, convincing them that you are THE best choice.

Unfortunately, this is how it works, there is no second or third, you are either number one or zero, well that was a bit excessive – you need to URGE to be number one, that will be all for now.

If you are generating your specific videos, don’t bound yourself to promotional videos about your products or services only. Making instructional videos that can help your targeted audience to solve common problems will get far more coverage than promotional videos.

 

  1. OPTIMISATION STRATEGY – OWN IT

What use is your website if no one can find it? A website without a decent optimization strategy is like a needle in a haystack. However, optimization your website is only a start –therefore you need constant work, constant coverage and monitoring, need I mention the word ‘constant’ again.

Here is what you can do:

  • Refine your website
  • Monitor your keywords
  • Check your coverage on different search engines
  • Build quality back links
  • Post keyword-rich content

 

  1. DIRECTORIES ARE YOUR FRIEND

Yahoo local, Bing local, Google Plus local are awesome directories. All you need is a good description and a link of your website; it’s as simple as that.

 

  1. LISTING YOUR BUSINESS ON LOCATION BASED SERVICES AND APPS

Attracting new customers is made a tad easier with location based services like Foursquare and Yelp, use them! This will aid you in finding new customers and making your business more visible.

 

  1. SOCIAL MEDIA – CONSIDER IT A GYM – WHERE YOU BUILD CUSTOMERS

Everyone has a social media account, every business has a social media page, do you? Of course you do, I’m just joshing. I don’t need to tell the benefits of have a social media account, but having an account is not enough. It’s like the saying from Shakespeare where he said that making laws are easier but abiding to them is the hardest part.

Here are some tips to help you getting started:

  • Keep your page updated, don’t leave it – it’s not wine, it’s not going to get better with age without you caressing it.
  • Develop a posting habit, i-e posting 2-3 times or more per day or week.
  • Only share content that is valuable to your audience.
  • Review content before sharing; make sure that it’s not offensive in any way.
  • Engage with your customers, follow others, share their content and engage in active/positive discussion.

 

 

  1. CONSIDER USING GOOGLE ADWORDS

This is an effective way to get your website listed on several search engines. Effective both in the short and long run, Google Adwords should be a key component in your Marketing- Closet.

Here is what you can do with it:

  • Improve your rank.
  • Set a monthly budget to keep your cost per click in check.
  • Notice your ROI with the right targeting.
  • Use advertising vouchers.

 

 

A good strategy will lead your business and set it apart from your competition, whether you are a seasoned entrepreneur or just starting out. The strategies mentioned in these articles are proven to give your business a BOOST by giving your more customers and building a brand.

 

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