By Nazia Khan-Ahmed
By reading the title at first you might have thought, Oh Lord, not another tutorial on how to use Facebook page. I bet these kind of tutorials are everywhere on the internet.
The ones who have decided not to read this might have lost the opportunity of boosting their page in the most effective of ways. I confess, it is a tutorial but how to add your friends on your Facebook page.
On the other hand, I have included really important information and long term strategies to keep your page growing. The reality is, if you want your page to grow organically it is going to take time and patience. There are strategies that you can adopt to grow your page instantly. The real deal is to keep people on your page. You can go through my other articles on this blog on how to keep the audience engaged and entertained.
You have to know the first rule, there is a process within Facebook’s algorithm to invite your friends to a page, but there are limitations.
How to Use Direct Friend Invitations Method
This is most basic method of inviting friends; you can directly invite the friends already in your personal account. You have to first link your personal account to the page. You cannot do this by using any of your inactive accounts that you previously used to make and manage your page. These accounts usually have a pseudonym or a fake or no profile picture.
To do this you have to use your real Facebook profile, not by logging in to your page.
To do that, click the triangle in the upper right corner of Facebook, on the top bar. It will show a dropdown with a section labeled “Use Facebook as:” and a list of the profile and any pages you own.
Select your personal profile, and you will be directed to your news feed, if you weren’t already on it. If you were already on your profile, you won’t see it as an option.
All you have to do is navigate to your page while using Facebook as your personal profile. This will show you your page without any of the admin tools and options.
On your Facebook page, click the icon in the corner of your page’s cover photo. One of the options displayed here will be “invite friends.” Select this option and you will view a box that says “Search All Friends.” You can search the names of friends here, or you can click that box to view a list if your friends. Click Invite on the friends you want to invite to like your page.
How to Import Your Mailing Lists
There is a second method you can use to invite people to your page. It allows you to invite random people who you want and who are not in your friends list.
This will give you an option to build up a larger number of audience. Facebook has set up a limit on the number of people you can invite this way. This process wants you to have a list of emails. If you are already running a brand, there are some really strong chances that you have collected contact emails of your all customers.This will help you developing a mailing list.
How can you Get Users to Share Your Page
There is another way of getting your likes increased by encouraging your existing users to share your page on their timelines.
There is a very simple process they can use to do this
The more complicated part is to actually get them to share your page. Here again I will recommend a contest. This is the easiest way of getting people to share your page. You can encourage them to share your page with their friends on Facebook. There should a giveaway involved. You can choose store credit, gift basket, any of your product or a trip somewhere.
You can also offer exclusive discount for your Facebook followers.
You can’t, however, hide the coupon code behind a required like. This is called a like gate, and Facebook blocked them, with good reason.
The Story behind banning of Like Gates
When Like Gate was developed, it was a much simpler concept.
First an app was created and something of value was hidden behind it like a discount code, eBook or anything else. In order to
Reach to this a user had to like the page. This was used to promote contests.
The problem escalated when it was used the wrong way or a way which was of no use to the page owners. For example, if there is a contest of an iPhone being given away. I mean I would like the page in order to win an iPhone. The same thing happened for thousands of likes and absolutely no engagement or quality reach.
Now there was numerous pages with thousands of likes and no comments on any of the posts. it showed that not many people cared about the page or the product. Those people didn’t click ‘unlike’ even after the contest ended, because no one does that.
Anyways after all these glitches Like Gates became a very effective way of getting more likes. People really used it despite its consequences.
Well, the only beneficial way of using them is to run a contest from your page with a product that has been manufactured by you. You can also give away a coupon for your store. This way the only people who are actually interested in your business will like your page.
The main issue with like gating is that it depicts your audience as unpredictable. There is no way of you targeting your audience by their demo graphs when a large number of your audience isn’t engaged in your posts and actually liked your page just for the contest. They are not the true depiction of your demo graphs either.
The same goes for using interest targeting. Interest targeting on Facebook just goes by people who like pages other than your own, so you could target your competitors’ audiences. What good is that, though, if your competitor’s audience is just as broken?
Like Gates That Are Off-Site
Now you might think that there’s no way that a like gate would work, well there is, although I might not suggest that you use it.
Have you ever visited a website and clicked on a blog post only to see “if you want to read this post, please like us on one of our social media pages”? I have. It’s called a Social Locker, and I am not a huge fan of them.
You might have to do some personal testing of yourself to check whether a social locker is working for you or not.
My personal opinion is that hiding your content behind the curtain of social act is not a good idea and you might lose quite a huge number of likes over it.
In my opinion the sites which use Like Gates and charge you for viewing their content is not different.
There is another issue, it hides your content from Google. whatever content you have hidden under the social locker is not visible to Google. if you even try to make it visible to Google, the user can just use the cached version of your page to view it.
The concept of a social locker is not a good idea; hiding something behind social engagement is really great. Giving people the incentive to like your page is the entire purpose of marketing it. The thing is, you can’t assume your content is valuable enough. Personally, if I’m writing a post and I see your social-locked post, I’m just going to skip it and look for something else. If you must hide something behind a social lock, hide a coupon or an eBook, something that isn’t there for SEO in the first place.
It has always been a more of a user-side technique. This script would call and create a Facebook like button. It will be created on the upper corner of the screen.
This will enable the user to like the site, it doesn’t matter if the site has a Facebook page or profile. It is more of a share button.
However, if you try to put it to work, it just refreshes your page. Something in Facebook’s APIs has changed since the code was created, and it no longer works.
Clickbaiting or Clickjacking
This is a technique I came across the other day; on a page I’m not going to link because it’s not a good tactic.
This is the technique’s way of working it steals a click the user intended to make and redirects it.
The page I saw did it by using a standard Facebook like button, but making it a bit larger, placing it in front of its content, and making it not visible to the viewer.
That way, if I wanted to highlight a bit of text or click a link, my first click would “fail” or seem like it didn’t work, and I’d have to click again. A natural issue, right?
Of course, there’s another issue with this; the hidden button and hidden text qualify as black hat to Google, and that means it’s an SEO demotion. I’m honestly amazed in reconsideration that the site had as high a search ranking as it did, though it wasn’t in the top five for the websites I was looking for.
How to Grow by using Facebook Ads
Now we have decided not to use black hat techniques to grow the page. We have found other ways to boost. You can use Facebook Ads.
The main job of the Facebook Ads is to take your objectives and show your page to the people who might actually be interested in your page or your products.
You might want to beware of fake likes. If you think your ad is visible in some countries. It might fall victim of clickfarms.
Clickfarms are labs filled with computers and people whose job is to like pages. Their services are hired by pages of low quality. These clickfarms employees are paid to hire random pages as well to hide their actions.
The easiest way to save yourself against these clickfarms is to restrict the geotargeting on your ads. You can also recognize any fake follower you find out and report them to Facebook for removal of these fake likes. It’s a slow process, but you may get that follower removed from the site rather than just from your page. It is a win win situation.
How to Get Organic Growth and Promotion On-Site
Last but not least, you have the option of getting organic growth.
You can always get it by posting engaging content and by keeping users engaged. I have posted many articles on how to write and post articles that can get you a high level of engagement. Pictures are always the core reason for the boost of any page. Vines and videos as well. It is always the best thing to avoid clickbait. They also include the headlines that might mislead the users. It is being hugely discouraged by Facebook.
There is one thing called self-promotion and another thing of Over self-promotion. You have to avoid the latter. Too much self-promotion will have Facebook demote your posts as well.
the key is to post engaging and interesting content with attractive HD pictures and videos, if you want organic reach and followers. Memes are also very popular these day, you can also report about the current affairs and information about you brand to increase engagement. Contests, ads, and promotions help you boost your likes when you need them.
About the Author
Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.