Facebook has done more than 90% of the job by setting up a configured mobile website. Facebook mobile app is efficient and it is good at displaying content. Now it is completely up to you to put in the rest 10% of the effort and make your Facebook Page more user friendly.
Here’s what you can do to optimize your Facebook Page to fulfil the needs of mobile users.
Images Are A Big Yes!
Users can see their newsfeed on their mobile devices. It is sorted according to their liked pages and displays updates from those pages. I know I have spent many hours scrolling through my newsfeed looking for something interesting. I always click on the post which has images and long boring text. I just look at a post for not more than a second and if it is appealing I click it and if not, I keep scrolling. The trick is to use images; images are far more interesting than text.
You have to keep in mind that these images will be displayed on a smaller screen so don’t go for something too complicated. It should be clear and concise, fit to be displayed in a Thumbnail.
Less Text: More Views
As I mentioned above Text is really monotonous, my eye easily slides off any text that doesn’t contain Keywords of my interest. You never know what Keywords will catch the eye of your audience and it’s better not to try finding out, just play safe. The amount of text should be minimum in a post, mainly focusing on images. If you really want them to pay attention to your text, make it short and interesting. Long paragraphs to fill the space you have on your posts is not a good idea. If you want to fill the space use images.
Simple Images: The Way To Go
Keep in mind that mobile devices have small screens, tablets are an exception. People prefer using Facebook on mobile phones than their tablets.
It is a fact that the screens of mobile phones are getting bigger but still it is much smaller than a computer. If you have made a photo collage of some of your products, better not upload it because it will reduce your image into few distorted images with no details.
Text on Images: Keep it minimum
Facebook has a rule against stuffing too much text on pictures as captions. There is a technical issue with text that it’s very difficult to program text for different mobile devices. A device that you are using to test the display might be different from the one that is being used in another part of the world. It is always wise to use large, bold or impossible-to-break large fonts. Using something small has more of a decorational purpose than functional.
Image and Text Association
This is common sense; you would attach an image that’s related to your text in your Facebook post. For example, if you run a clothing business it’s not wise attaching a picture of shoes
Note: I didn’t give an example of you attaching a picture of sandwich with the post regarding your clothing brand, because that’s just ridiculous.
What you really want to do is write really comprehensive Facebook post with some text about your brand, attach a link to your website where they can buy your product and an image of may be your shop or your logo or your best-selling product, it’s not wise attaching a picture that’s completely irrelevant.
The image in your post really draws in the attention of a user, the job of text is to explain it further and the link’s duty is to direct your users towards your website where they can purchase the products.
All these factors should work in harmony and play their role in boosting your brand image.
Use Color: Stand out
Who doesn’t like color, I know I do. Gaining some knowledge on color theory and how to use colors effectively can go a long way.
For example, how Mc Donald’s has utilized primary colors as red and yellow to create a very memorable logo and the Fed Ex logo has used two secondary colors Orange and Purple colors to develop a logo that’s noticeable.
Usually Graphic designers have all the knowledge required to help the rest of the staff in designing the images for social media.
You might agree on one color scheme but using a monotonous color scheme all the time can make your page a bit dull and boring, it’s better to experiment and find the palette you want to use in your posts.
Mobile Ads: Use them!
A mobile ad campaign mainly relies on text and images for its success. You require images of an appropriate nature to catch the attention of your users. You require text that is appealing enough to make your users click on the post.
Conduct a Keyword research and find out about your audience and target them by using what ‘They’ might like.
Mobile ads can help your business by appearing in the newsfeed of the users although it shows to only those who act upon what they see.
Mobile Posts Promotion
You need to be careful in selecting the posts you want to promote. If you promote your posts in a zig zag mode, it’s like throwing away your money without getting much out of it. Some people might click some might not. You have to come up with a post that will catch the eye of most people.
Destination Links: Always Optimize
Facebook does all of the designing of their mobile website as I’ve mentioned above but this is not enough.
If you’re business is completely based on Facebook apps then it’s ok. If not, then you have to make sure that the link to your site is not just a landing page. If it is, then most people will leave, I know how many times I had to zoom in and see what’s really going on there, navigating these pages are extremely annoying and I’d rather spend my time somewhere else than doing this.