By Nazia Khan-Ahmed
A long time ago Facebook provided the facility to its followers to use Facebook as a page. This allowed the users to stroll around to perform numerous activities that included liking specific content, sharing, and finally posting it to other pages as well as the ones similar to a business page. A large number of people used it. Some of them used it in a good manner whereas it was also mistreated by many for numerous reasons. Finally, the Facebook authority made a decision and ended this feature.
Regretfully, as a result different outcomes were observed when this particular feature was taken away including the ability to post on Facebook Group as a page. Many users have the hope that there may be some time that this feature would return and become available for the users but on the other hand, Facebook has given no intimation up till now regarding the restoration of this particular feature for their followers.
The lack of ability to post as a page in a group is the major aspect of disallowing the particular feature. It might be regarded as an offensive approach according to Facebook. Secondly, it also allowed the users to post their advertisement in a group without even making payments for doing it. These factors lead Facebook to permanently block this feature for future use.
Luckily there are two other ways available through which you can use Facebook groups to get the benefit for your business. Some of the ways are mentioned below
Make Your Own Group
Posting on a personal profile is the second important method in order to expand a page on Facebook. Here you will post the information directly as a personal profile rather than posting them on your group as your brand page. The whole tactic is similar to the one explained in the above context.
First of all, it is important to find the impending target groups. Then you should consider your brand, available products and then your industry. After that search out for the groups that have major membership numbers that should exceed up to having 500 or more followers. Now you should also look up for the active groups. If in case a group is closed, then you will not be able to view them.
You have the choice to join several groups that you believe you can handle easily. It is mostly recommended that you should manage your group list so that it would become easier for you to handle. Otherwise you will end up in making a great mess out of all. You should maintain a worksheet of the total groups and in that you should also include the group membership activities and also the information regarding the last post you updated.
It is important for you to visit each group daily and check the daily activities going on in that group these can include the user’s comments, their view or reviews regarding a particular post. In can you are a member of a hundreds of groups then in this situation you can check them on weekly basis.
You can manage multiple groups and their activities by reviewing them and finding the ongoing activities. You can remove a group if you note any misleading or mysterious activity going on. Similarly, you can remove all those groups that cause hurdles in proper marketing and also the one which filter all the links. In addition to this you can also remove the inactive groups that have no activity going on. In the end, you can come up with the list of groups that you can manage easily.
Secondly, an active participation in a group can lead you to engage with more and more followers. You can start it up by simply being a part of the conversation that goes on in a group or the one liking other people’s posts and then making friends. By adopting this approach, most people will find you interesting and rather helpful which would further lead them to discover your business page and follow it.
As you gradually establish yourself in a group, now it’s your time to start posting the stuff you want. You can post images, links, videos etc. in order to get more affiliated with the crowd. It is recommended that you should create some interesting posts to get the best results. People will lose their interest in your posts if they find them boring and worthless.
So, in order to get maximum benefit out of it you must strive to search for innovative ideas to get the attraction of followers. These ideas can relate to the different aspects of the society. You can search for people having different problems. You can listen to them and write about their life and their issues that they face. Here you will also find people who will ask different questions regarding your post. Now you can answer them and in addition to that answer you can also provide them a link so that they can study the topic further. The major aspect here is to provide authentic and valuable information rather than just a link.
As a result, this would lead the followers to get more linked to your website than your page. Further you can also link them to your page if you have any important information on it which cannot be provided on your website.
If you take an example of running a contest with the Gleam application, on this an entry method would be required to follow by Facebook. Here you have the option to post contest in two ways including one in public that comprises of group members also and the other one to rake in the users. If you have set some reward for the users, then in this case the group-only offer would be suitable.
If at any point you start to advertise on a group, there might be possibility that the group members would go against you. Here you can leave that group and choose some other available group options. Further you can also run some particular tests with dark posts and groups and then use those links for a dark post having options to track them. By doing this, you can measure that how good a group link to click and convert. You can also figure out the group’s activity, size, click, conversion and engagement rate. As a result, you can easily find out which group will result beneficial for you.
The more you indulge in this, the more you will figure out the beneficial groups and the useless ones. You have the option to leave the useless ones. By this, you can manage your group list easily.
About the Author
Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.