• In The Rabbit Hole

    The Day Emma Watson Forever Changed Gender Equality

    LONDON — In September of 2014, in what seemed like just a regular month, was actually a time in history for gender equality. Harry Potter actress Emma Watson gave a speech on gender equality at the UN. The speech received a considerable amount of media attention and drove feminists to share the ca

  • In Marketing

    Unmasked: EmmaYouAreNext.com Hoax

    UNITED KINGDOM -- It was one of those nights, I had Netflix opened up on one tab and Pizza Hut on the other. Skyping with my co-workers we look through all the hottest trending headlines. Upon scanning dozens of headlines, we find one that's just about right for a viral campaign. It was Septembe