Tag Archives: facebook

8 MISTAKES YOU SHOULD “ALWAYS” AVOID IN YOUR BUSINESS

Jun 12, 2016 Posted by :   Zack Khan No Comments

Chances are that you have read countless articles, books and have even attended seminars about business in general or in a specialized area like sales, customer service etc. This is part of your learning, and right beside your goal to strengthen your business. However, sometimes you need to know what-not-to-do so you can save more money. Here are 10 mistakes which you might be making.

 

 

  1. ASSUMING YOUR CUSTOMERS

Can you judge a book by its cover? Well, the general consensus is that you can’t and should not especially if you’re a business person. For instance, you can judge a customer through your first interaction and you might say “I don’t think this is a genuine customer, only wasting my time” rather than doing that, try understanding every customer and contemplate the reason if there is no sale. Dismiss your judgment and try learning more about your potential customers, take a leap of sales-oriented-faith and have fun.

 

  1. FOLLOWING UP WITH YOUR CUSTOMERS A TAD LATE

This is a world of fierce competition and customers who have a lot of alternatives, unless you are selling something you have imported from MARS, chances are that your competition is also selling something similar. The key is, RESPONSE TIME. People email for inquiries about your product or service, they are your potential customers. If you don’t reply them back within a suitable period of time (which is immediately) they will simply go to someone else. Yes folks, replying within 24 hours isn’t enough! You need immediate response giving your customers the impression that you are ready to serve.

 

ASSUMING THAT A RUDE CUSTOMER WILL NEVER BUY

Some people are generally rude and are honest in presenting their thoughts. Obviously, they do not expect the same honesty in return, and especially when they are trying buy something. It’s imperative that you believe in the old saying “the customer is always right”

Some people are just having a bad day, you can turn their day around with a few witty remarks or using your positive attitude to genuinely help them buy. They might ask you silly personal questions like “Do you go to the gym?” or “I have a friends daughter who looks exactly like you” or “Are you sure this is the right business for you?”

It is always better to ignore such people and get on with your sales pitch. Don’t let anyone discourage you from your main objective. You are smarter than that.

 

  1. BEING ARROGANT WITH YOUR CUSTOMERS

People want more than just a product or service; they need to feel that you care. If are snippy with your customers, that will not work well in the long run. Maybe what you are selling is doing pretty well, but that will build a FRIENDLY brand. The longevity of your business is not dependent on one sale, no sir! You need customers who come back to you. You don’t have to take your customers out for lunch, (unless you’re a real-estate person), simply take interest in them, and make them feel special.

 

  1. NOT TRUSTING YOUR STAFF

You can’t do everything by yourself, even Geralt of Rivia needs some help now and then. Your customers will have issues and they will contact you, if you are solely handling customer queries, this will take a huge chunk of motivation out of you. Instead, train your staff to do that. Train them in the dark arts of customer service, teach them to handle each situation and make your customers happy, this is a great way to ensure a repeat business. You can keep a keen eye on your staff, delegating responsibilities to them does not mean that you should stop reviewing them. Form compliance and train them to follow the rules of your business. don’t make these mistakes

 

  1. FLEXIBLE HOURS…AND YOU

Who doesn’t want a balanced life? But business is not fond of the 9-5 regime; your customers can have a stomach ache and decide to contact you at 3am via email asking you something about your product of service. The level of competition has made it that difficult, because if you don’t reply back, your competitors will and that weakens your stance in the market. Obviously you cannot stay up 24 hours a day but do try answering customer queries during the weekends.

 

  1. TAKING TOO LONG TO MAKE DECISIONS

“SPEED” is the word, business is fast and relentless. Taking too long to make decisions can hurt your business badly. For instance, you are operating your business solo and need someone to handle the content for your website, your handling sales, website content, customer service, seo, social media accounts etc. There is a limit when it comes to your productivity. Do not wait for opportunities to come by, hire someone now. Same goes for sponsorship opportunities, if you don’t take it, someone else will. Trust your gut, it will point you in the right direction.

 

  1. YOUR CONTACT INFORMATION IS HARD LOCATE

Your contact information should be easily visible to your customers. People get frustrated when they are unable to find phone numbers on your website or your email. Even your most loyal customers will give at one point and go to your competition. Make sure that your customers find it convenient to contact you.

 

 

  1. USING BAD QUALITY MARKETING MATERIAL

Every word on your page tells your customers about your brand and it eventually becomes a vital part in your customers buying decision. Use top-quality material. There is no alternative.

The most difficult thing to do in business is to take advice from others. However, this is how the ball rolls. All of us learn something from others and later on make it our own, you can be inspired of a concept and then create something of your own by personalizing it. Intelligent business people learn from other people’s mistakes. Look around you, you will find plenty of examples, learn from them and apply them, long term success is right around the corner.

 

Real Estate Agents Underinvesting in Facebook & Search Engine, Says Survey

Mar 23, 2015 Posted by :   Jerry Kolman No Comments

Social media and Google have become one of the biggest marketing tools available today. It’s power can drive huge business and revenue to almost any type of industry. It is particularly effective in the Real Estate business.

According to an Inman survey, most real estate agents are not utilizing the potential of Facebook and search engines. Those who are, have seen a huge spike in revenue.

“Search engine and Facebook ads provide the best return on investment among online lead sources included in the survey, with leads generated by the two sources ranking as the only types to earn more ratings of “great,” “good” and “mediocre” collectively than ratings of “poor,” the survey found.

paid-online-leads-roi

While Google or Facebook ads may be a great way to increase revenue, it’s nothing compared to SEO.

SEO or (Search Engine Optimization) is perhaps the most important factor when using the internet as your marketing tool. While it’s not an easy task, there are numerous sites that devote their time to increase your SEO rankings. As a result of higher real estate SEO rankings, your realtor business will become more visible to hungry clients.

One site, BestSEOFirm.com, provides powerful SEO to realtors who are looking for a strong online presence. This is just one of many online sites that can increase your search engine visibility.

Besides Facebook ads, promoting your realtor business through shares, can also improve visibility. Facebook is considered the most visited website on the web. It is also the transmission for almost every viral marketing phenomena.

Now that you know how effective Facebook and search engine are to the real estate business, it’s time for you to reevaluate your online marketing plan. And when I mean reevaluate your plan, I mean upgrade.

h/t: FoxWeekly

Why you should never buy Facebook likes from Fiverr.

Dec 31, 2014 Posted by :   Jerry Kolman No Comments

Recently one of our clients had huge drops in likes, After investigation it turned out he acquired 2000 likes from Fiverr. What was the cause you might ask?

It was the Fiverr’s cheap likes that caused the page to be detected on Facebook’s radars that later made the page lose likes.

Now why does this happen? Imagine 10,000 accounts liking a new page every 5-10 seconds, and they would come from countries like India, Turkey etc…. that creates an obvious pattern of botting in the activity feed of those accounts.

Facebook EASILY detects that.

Now how is Rantic different from Fiverr? We have a huge network of sites that deliver real targeted likes. One account would like only 1 page. There’s 1 in 5 chances it will like another account over a period of 2 weeks.

Our advice is to stay away from gigs that sell Facebook likes on fiverr.

 

 

 

 

How Instagram Can Take Twitter’s Throne

Dec 12, 2014 Posted by :   Jerry Kolman No Comments

instagram-crop

Instagram is now one of the biggest websites on the internet. With the strong 300M user base it has, it can now dethrone Twitter easily. Twitter should now be worried about this Facebook-owned company.

Instagram is not that old and neither is as popular as Facebook is, but, the amount of attention that it has garnished is significant. The only social media platform that should be paying attention to the latest Instagram headlines is Twitter.

And here’s why.

Both Twitter and Facebook has been known to be competitors like McDonalds and Burger King. Since Facebook started owning the image sharing website Instagram, its chances at taking both top spots for social platform is closer than ever. With the rapid popularity of ‘selfies’ mixed with this ever growing addiction of these narcissistic-like behavior, Instagram is soon to dominate Twitter completely. Instagram CEO Kevin Systrom has recently announced that their social media platform racked a staggering 300 million active users. A number that now exceeds the amount of active users that Twitter has.

Most people didn’t see it coming, but now Instagram basically has Twitter by the throat. The music or entertainment culture is further popularizing Instagram and the whole taking self-portraits, which has helped bring Instagram to where it is today. While Facebook shows no signs of slowing down, Mark Zuckerberg’s net worth is expected to multiply.

If Twitter doesn’t step up its game, Instagram will dethrone it very easily. Twitter is still more known than Instagram, according to a poll study that was conducted in numerous forum boards. The poll study basically involved forum communities from all parts of the world and people were to vote whether the people around them knew more about Instagram or Twitter.

Twitter was voted higher than Instagram which potentially means that Twitter has not been forgotten or dominated just yet.

The matter of the truth is that Twitter, which was released 8 years ago, is attracting less users than Instagram, a site that has only been up for 4 years. Twitter is on its way to 300M users, potentially in the next year. This is assuming Twitter registrations are continuing to climb and not decrease.

With fake ‘dummy’ accounts on the rise of third-world countries, the Twitter and Instagram game will spark a certain amount of confusion. Instagram is not trying to get into the same mess as Twitter or Facebook and is attempting to wipe off the accounts it thinks are inactive or fake. A problem that will likely never be fixed because the account creators are from places like India or Kenya.

Whatever the case may be, 2015 is set to be the most interesting year yet for social media. As more elderly people are starting to adapt to the internet, things are about to get wilder in the new year. We at Rantic, being called one of the most notorious social media marketing sites, can totally see Instagram slaying Twitter and all other social networking sites.

And you never know, Instagram could catch up to Facebook too.

1