Tag Archives: rantic

Unmasked: EmmaYouAreNext.com Hoax

Jan 14, 2015 Posted by :   Nikon Candelle No Comments

UNITED KINGDOM — It was one of those nights, I had Netflix opened up on one tab and Pizza Hut on the other. Skyping with my co-workers we look through all the hottest trending headlines. Upon scanning dozens of headlines, we find one that’s just about right for a viral campaign.

It was September 21st, 2014, approximately one day after Emma Watson gave her UN speech on gender equality. News coverage on the powerful speech was barely hitting the top of the Google trends chart. Although we saw headlines with more media coverage, this one stood out the most and had the biggest potential.

Simon Z was the first co-worker to whom I shared the Emma Watson countdown concept to. “It will definitely be a risky and difficult viral stunt to pull”, Simon Z said. The whole celebrity nude leak scandal was being desperately monitored by the FBI, so pretending to be 4chan would be a mission.

With that being said, we started the ‘canons’ and prepared for what would be our final viral hoax of 2014. A hoax that forever made a mark on the internet culture. Not to mention it was our biggest hoax — yet.

The Big Prep

Preparing the countdown website for EmmaYouAreNext.com was a breeze. It was super easy because we got lazy and re-used the same design from our previous viral hoax “Dawn of 2014“. All we really did was modify the background picture and title of the website.

The site was simple and had a sort of mysterious vibe to it. It didn’t directly portray a nude leak or anything of that nature. The spectators and the media had publicized their own interpretation of the site.

The marketing strategy of limiting information and creating a whole lot of mystery is what made the hoax more viral. More shares and media coverage was dramatically increased because of this. Its a strategy we used on all our viral campaigns since the very beginning.

As we were setting up the servers, one of our co-workers made a significant hiccup. The IP that was given to our countdown site was supposed to be unique. This caused our hoax to end earlier than expected.

The First 24 Hours

When we first launched the countdown, we were sure something big was going to occur. The atmosphere was just right. It was another perfect hit.

The marketing started on September 22nd, 2014 after we had our article live on FoxWeekly. What most journalists misreported was the claim that FoxWeekly jump started the countdown hoax. This was not the case, FoxWeekly didn’t receive any recognition until the big SocialVEVO scavenger hunt.

EmmaYouAreNext.com started spreading quickly through Facebook, Twitter and Tumblr. On 4Chan, the posts mentioning the countdown site were not getting much attention. It wasn’t until the first batch of news articles where 4chan started to pay attention to the countdown.

Twitter was the biggest contender when it came to making the countdown viral. Tumblr followed as the second internet platform that made the countdown go viral. The first major news outlets to report on the countdown was The Guardian, Huffington Post and Entertainment Wise.

The Moment Of Truth

The countdown was originally set to cut off in about 5 days. This would of gave us enough time to reach the attention of Barack Obama and the White House. If it wasn’t for that small technical hiccup, EmmaYouAreNext.com would have seen ten times more news coverage and traffic then it had reached.

This marketing shenanigan came to an end when a 4chan user discovered that EmmaYouAreNext.com and Rantic.com were hosted under the same server. This simple mistake cost us thousands of news articles (on top of the 2 thousand articles we gained) and perhaps a viral campaign of over 250 million visitors. After 4chan users started spreading the news, we monitored the /b/ section of 4chan and changed the countdown timer.

The countdown now had only a couple of hours left to go.

While the staff team prepared the landing page for Rantic’s home page, I did all the interviews with the mainstream media. We did a video interview with Entertainment Tonight, as well as other news outlets. We didn’t respond to most of the interview requests as we were busy trying to get the website running perfectly.

During the final hours of the countdown, Simon Z received an intimidating letter from MI6 (a British Intelligence Agency). It warned us that if any nudes of Emma Watson were to be leaked, our location would be immediately discovered. The letter also stated that our identities and locations are in the hands of the feds.

The other letters and emails we received were death threats from feminists. This all happened within a couple of hours of the timer hitting zero.

We counted the final few seconds and immediately hit redirect when the timer hit zero. Once the timer had ended, the amount of online hysteria that we caused was gigantic. A marketing stunt that will forever be remembered.

News outlets quickly changed their headlines as news of the hoax broke out. It sparked a huge reaction from all corners of journalism. It had feminists on their toes about gender equality.

The viral stunt not only made Emma Watson’s speech more popular, but it forced a significant list of news outlets to quote her speech. A speech that no one cared about suddenly becomes the talk of the internet. Of course, Emma Watson had to keep hush about everything or else the huge free publicity would fail.

The Aftermath

EmmaYouAreNext.com became a worldwide hoax that taught everyone a lesson. Whether it was for good or bad, everyone who hopped in the journey — felt something. The countdown site turned into a #Shutdown4Chan campaign which took all the enormous traffic from 4chan and dragged it to Rantic.com and all the news outlets who covered it.

The home page of Rantic had an open letter addressed to President Barack Obama explaining the need for internet censorship. Although we never wanted censorship, it was a great psychological experiment to observe. A lot was learned about journalism and the internet on that day.

‘What-if’ Scenerios

One thing that we have never revealed are the ‘what-if’ scenarios. Basically, right before the timer is about to hit zero, we plan what the outcome would be. We always lay out approximately 3-5 scenarios of what could be the aftermath of the hoax.

In the case of EmmaYouAreNext, we laid out 4 possible scenarios. Besides the shutting down of 4chan, we came up with: “Pinning the blame on PewDiePie“, “Purple Ninja music video” and/or “#ShutdownTumblr“.

All these ideas could’ve been the ending factor to the countdown site. Originally, our plan was to make it seem like YouTube sensation PewDiePie trolled the internet and 4chan. A hoax that could’ve attracted even more attention than the #Shutdown4chan.

Instead, we simply just placed a anti-4chan landing page and staged the hacking of our home page to rack up more news coverage. Despite news reports, Le 9gag army was not capable of breaking into our Rantic website. Simon Z fed all the 4chan users temporary login credentials to tamper with the FoxWeekly news website.

All in all, the hoax sparked a large reaction from the media and hopefully served as a way to improve journalism. There is still a big exploit in journalists today that needs to fixed. But each hoax is patching up that exploit, little by little.

Study: ‘Those Who Buy Twitter Followers Are Successful’

Nov 22, 2014 Posted by :   Jerry Kolman 1 Comment

Those who buy Twitter followers are prone to success. Its that simple and basic. The facts are here as we prove why buying Twitter followers can make your successful.

Those who don’t know yet already, buying social fans is not a new phenomena and has been around since the start of social media. The only problem is buying Twitter followers from a trusted or safe social store. So that way you get the MAXIMUM results you need to succeed in your brand or company.

Rantic has conducted a study during the past couple of months and have concluded that those who buy Twitter followers among other services, tend to be more successful in their marketing campaign. Those who buy Twitter followers are aged around 15-25 and are mostly male. The U.S. and Russia are the two top countries for this interest of service.

On top of that, the amount of followers after the campaign was complete, was significantly and consistently larger. So if you have a company or a brand, you should consider potentially investing in a Twitter marketing campaign to increase awareness of your brand. Its really helpful and millions of businesses have found successful results with it.

Who knew Buying Twitter followers can make you so successful huh?

Artists Buy Twitter Followers As A ‘Career Boost’

Nov 22, 2014 Posted by :   Jerry Kolman 2 Comments

Musicians Who Buy Twitter Followers Are Successful?

Buy Twitter Followers

Musicians who are buying Twitter followers tend to be successful in the music industry. Recording artists are now increasing as the digital age of the internet and social media starts to skyrocket. Musicians can now promote their music on the internet and move record sales without store shelves. Its a whole new world now in the music industry.

Buying Twitter followers is a very strategic process that should be done correctly to ensure perfect results. Also, you should only purchase REAL or LEGIT social fans from a trusted social store. When you buy Twitter followers — you should have a plan ready. Buying Twitter followers should only be the beginning of your marketing plan.

Promoting music is different than promoting a company or brand. To get people to listen to music from an artist they never heard before, is hard. But with proper marketing strategies, its very possible to launch a successful music promotion campaign. Twitter has become dominant in the world

Always have a PR and a marketing plan in place when promoting music, to ensure maximum results. And also, make sure that your music is also good. Quality over quantity. You can Buy Twitter Followers, but that won’t mean much if your content potential is low.

Most musicians believe that just putting out any music, can in time go viral. This however is not the case. Musicians who put out extremely good catchy content can in time go viral, without much of a push.

Make sure that your content is of high quality, also that you have a good mixing AND mastering engineer. A publicist is not required, but it can certainly help. Musicians should take any help that they can get. If you have a friend who knows a friend, who knows a notable recording artist, try and link up.

Connections are very useful and powerful in the music industry. So, go and purchase Twitter followers, but from a trusted source and make sure that they are real and legit. After that, have a fun time with your promotion.

Don’t remember to buy too many Twitter followers and go too all out. Those who purchase fake Twitter followers tend to buy from small amounts and work their way up. If the twitter followers you buy are the highest quality and have audience interaction, then that would benefit a lot.

Good luck!

The Big ‘Buy YouTube Views’ Industry

Nov 20, 2014 Posted by :   Jerry Kolman 1 Comment

Its becoming more apparent that social media has taken over the internet. With social media giants like Facebook, Twitter and Instagram, it is becoming easier for us to connect with each other. Content is also easier to pass around and upload with the help of another social media giant known as YouTube.

YouTube has dominated the online video industry on the web and is the second largest search engine. Right behind Google, YouTube has a huge reputation for its video content. It is very apparent that with the billions of videos that get uploaded a week on YouTube, the amount of audience interaction that it has is very significant. Especially when it comes to advertising and marketing.

Since the start of the YouTube industry, the ability to Buy YouTube views for a price has been available. It is a marketing strategy that tons of celebrities, companies, actors, brands and even politicians have done. Its no secret that almost everyone buys YouTube views. The question that many people ask is, is it effective to Buy YouTube views?

The answer is, Yes and no.

The reason why its yes and no is because it depends on what your goals are as a video user. If your goal is to gain more exposure, popularity and increase a subscriber base the right way, then yes. If your goal is just to raise your view counter and wait for your fans to magically start pouring, then you’re better off sharing your content like everyone else who only gain 50 views.

Just like any social media marketing services, your YouTube views should be an indicator of how successful you have marketed or promoted your content. Having a high view count should be an advantage to make your video even bigger, instead of it being the final landing pod. The people who use these jumpstarted views to their advantage, end up becoming consistently viral and achieving phenomenal things on YouTube.

It all depends on what your goals are and how hungry you want to be successful.

What Are The ‘Benefits’ of Buying Twitter Followers?

Nov 20, 2014 Posted by :   Jerry Kolman 1 Comment

LOS ANGELES — It is becoming more known now that social media is dominating the entire marketing and advertising world. Public relation agents, digital marketers, advertisers and company CEOs are adapting to the new world of social media marketing. Its grown from a small business to a multi-billion dollar industry that has even seen revenue in the trillion.

Twitter is no stranger to this success as it has dominated close to its rival Facebook. YouTube follows up close to these 2 social media giants, and Instagram right by it. Twitter followers has become extremely important and is now seen as a sign of authority or popularity. These two factors have made Twitter a household named brand and powerful internet platform.

There is nothing that can come close to Twitter except Facebook. So what are the benefits of buying Twitter followers?

Its simple. We will break it down in three simple words. “Authority”, “Popularity” and “Business”.

Authority

One of the best things about buying Twitter followers is the amazing type of authority that comes along. Its hard to build authority on Twitter, especially when you only have 35 followers. This is where buying Twitter followers can be extremely effective.

When a person buys Twitter followers from a respected social store like Rantic or Fiverr, then you are able to gain authority. So, I have authority, now what? You will receive extra heads who will see you as an important brand or individual.

By psychological perception, when a person sees a high social following, he automatically is trained to see you as an authority figure. Kind of like when you see a police officer on the street or a celebrity being followed by paparazzi. Its a natural human instinct and it can make huge opportunities possible for your brand.

Doors open very frequently for people who buy Twitter followers and use the extra boost correctly. The jumpstart of followers is not necessarily the end of your marketing plan, it should be only the beginning.

Popularity

The big thing that can occur with buying Twitter followers is the popularity and potential viral outcomes that can happen. Sometimes brands become viral overnight by using this marketing tactic. You can gain a TON of followers from this marketing strategy.

A lot of Twitter users who see accounts with a large amount of followers, will follow you because you are popular. Others will just click to see who you are and why you have so much fame. This will not give you a follow, but it will get people to check you out and maybe even click on some links in your tweets. If you are a musician who needs music to be heard, this is crucial.

The more heads who listen to your music, the more exposure and more album sales. And of course, the more revenue that you make. Popularity = $$$

Business

If you are the one who owns a company, big corporation or local business, social media marketing is now VERY IMPORTANT. Business owners now make a significant portion of their revenue through social media. Getting the word out about your business should be a must for everyone.

More people, business or companies will want to work with you if your brand looks marketable.

www.theepochtimes.com/n3/blog/benefits-of-buying-twitter-followers/ or here.

This article was originally published on The Epoch Times and has been rewritten with proper permission from the publisher.

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