“Brian’s Announcement” Marketing Hoax

Website: http://www.briansannouncement.com

Launch Date: November 25, 2014 @ 8pm

Type: Countdown Clock

Amount of Press: 1,856 articles

Brian’s Special Announcement was a viral marketing hoax created by Rantic. The site was orchestrated in a form of a countdown clock on November 25th, 2014 at around 8 pm. The site was first covered by Deadline and received a massive amount of worldwide news coverage.

Within about 48 hours, the website redirected to a SocialVEVO petition to bring back the Family Guy dog Brian Griffin. The online petition called “#SaveBrian” reached hundreds of thousands of social signatures within hours, from around the globe.

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