“Brian’s Announcement” Marketing Hoax

Website: http://www.briansannouncement.com

Launch Date: November 25, 2014 @ 8:25 pm

Type: Countdown Clock

Amount of Press: 1,856 articles

Brian’s Special Announcement was a viral marketing hoax created by Rantic. The site was orchestrated in a form of a countdown clock on November 25th, 2014 at around 8 pm. The site was first covered by Deadline and received a massive amount of worldwide news coverage.

Within about 48 hours, the website redirected to SocialVEVO’s petition to bring back the Family Guy dog. The petition called “#SaveBrian” reached hundreds of thousands of social signatures from around the globe. It also received coverage from news outlets like The Huffington Post, Rolling Stone and UOL.