LONDON — In September of 2014, in what seemed like just a regular month, was actually a time in history for gender equality. Harry Potter actress Emma Watson gave a speech on gender equality at the UN. The speech received a considerable amount of media attention and drove feminists to share the campaign.
HeForShe became known to feminists as a powerful campaign that would influence men to change the way gender equality is perceived. Although it grabbed media coverage and thousands made their signature, it wasn’t the end for the campaign’s media spotlight.
Rantic hosted a website with a picture of Emma Watson and a countdown clock. The site EmmaYouAreNext.com — which now redirects to this very piece — didn’t exactly have a definite purpose. Within a few days, the mainstream media took the countdown site and ran with their own interpretations of what they thought the site would end up being.
Eventually, the sensational story of Emma Watson having nudes became the talk of the internet community. It prompted all the men who were opposed to feminism, to enter the debate about gender equality. We were astonished to see the amount of men who saw our countdown site and used it to drive hate towards feminism.
There is neither Jew nor Greek, there is neither slave nor free, there is no white or black, there is no male and female, for we are all one.
You can sign the HeForShe campaign by visiting: www.heforshe.org