Buying followers will make you less likely to fall into chronic depression

Abstract:

Objective:

To find out the role of increasing following on Instagram account in decreasing depression
among customers.

Introduction:

Depression is multifactorial. Brain chemistry, environmental and many psychosocial factors
contribute in the pathophysiology of depression. Dopamine among monoamines is the main
pleasure hormone and boosted dopamine level decrease depression.

Methods and materials:

In our cross-sectional descriptive study we have considered 700 customers using rantic.com.
Non-probability convenient sampling .They filled online survey forms after giving consent. Survey
included questions related to satisfaction, happiness and achievement they get after having a
good following on Instagram account.

Conclusion:

The study depicted that buying followers increased positive emotions in the customers and boosted up
their dopamine level. All these led them to a healthy mood, hence decreasing their chances of falling less
into depression.

Introduction

Depression is a medical ailment that negatively affects how you feel, the way you think and
how you act. It causes feelings of sadness or a loss of interest in activities once enjoyed. It can
lead to a variety of emotional and physical problems and can decrease a person’s ability to
function at work and at home. Depression affects an estimated one in 15 adults (6.7%) in any
given year. And one in six people (16.6%) will experience depression at some time in their life.
Depression can strike at any time, but on average, first appears during the late teens to mid-
20s. Women are more likely than men to experience depression. Some studies show that onethird
of women will experience a major depressive episode in their lifetime. [1]
Depression is multifactorial. Brain chemistry, environmental and many psychosocial factors
contribute in the pathophysiology of depression. In brain there are certain hormones and
neurotransmitters which are needed for the normal functioning of the mind and body and
human brain has certain centers for all human emotions and responses. Of many
neurotransmitters serotonin, dopamine and norepinephrine are the ones which are mainly
concerned in pathophysiology of depression. [2] Of many centers reward and punishment
center is main focus in proposed theories of depression. common findings given by previous
researches show that depressed patients respond maladaptively to punishment and do not
respond sensitively to reward and that these behavioral phenotypes correspond to abnormal
function in a circumscribed network of brain regions, particularly frontostriatal systems
innervated by monoamines. [3]. Studies have shown that; dopamine actually produces the
desire in people to “want” by drawing out the need for us to -seek and search. Creating the
ultimate drive to find what is that we want.[4] Growing evidence supports the idea that there is
something biologically rewarding not only when we talk about ourselves, but when we receive
(clear) feedback about our actions ― in the case of this study, the number of times people
“liked” Instagram pictures. Never before in history have we had the technology to segment
human interaction into quantifiable boxes and categories like we do now. Add to this how
much more pleasant or rewarding it is to get clear rather than ambiguous feedback, and we can
start wondering how our brains are being rewired to move toward this type of interaction more
and more in the future [5]Another study gave us hints as to what makes certain types of social
media “sticky.” Lauren Sherman and colleagues at UCLA designed a simple experiment. [1] The
researchers measured adolescents’ brain activity while they were viewing a simulated
Instagram “feed” consisting of a string of pictures they submitted, as well as those of their
“peers” (which were provided by the research team). Adolescent brains showed significantly
greater activation in the nucleus accumbens – one of the main brain regions that gets activated
when we use opioids, cocaine, alcohol or any other drug of abuse. Yes, as we can all relate to, it
feels good to get the likes. [6]
In our study we have focused on the role of social media in pathophysiology of depression. We
have found from previous researches that people get a rush of dopamine when they post, share
or ‘like’ something online. [7] So, we focused on how the increment of followers affect people
mood. We found that people fell intro chronic depression less than those who have less
followers. They have increased self-esteem, confidence and sense of achievement compared to
those who have less followers.

Methods and materials:

In our cross-sectional descriptive study we have considered 700 customers using rantic.com the
sampling technique was non-probability convenient sampling. All those customers using
Instagram account were included and those not using were excluded. Study time was around 3
months.
Customers filled online survey forms after giving proper consent. Survey included questions
related to satisfaction, happiness and achievement they get after having increased followers on
their Instagram account.

Results:

Following were the responses of questions answered by customers in their questionnaires. The
demographic details of the questionnaires filled were as follows:

DEMOGRAPHIC CHARACTERISTICS      NO.   %
GENDER
      MALE     380  54
      FEMALE     320  45
AGE(YEARS)
      18-29     250  36
      30-50     350  50
      >50     100  14
HIGHEST EDUCATION LEVEL COMPLETED
      PRIMARY SCHOOL     150  21
      SECONDARY SCHOOL     250  36
      TERTIARY SCHOOL     300  43
S0CIAL MEDIA ACCOUNTS OWNED
      FACEBOOK     600  86
      INSTAGRAM     700 100
      TWITTER     550  76
      SNAPCHAT     500  71
      SKYPE     575  82
INTERNET USAGE HOURS
      4     200  29
      8     300  43
     12     150  22
    >12      50   7
EMPLOYMENT STATUS
     EMPLOYED FOR WAGES     400  57
     SELF-EMPLOYED     100  14
     HOUSEWIFE     100  14
     RETIRE OR EMPLOYED     100  14

The questions answered were in response to buying followers and having increased following on their
Instagram account.

Customers’ inclinations to the major interactions available on Instagram was as follows:

Conclusion:

Hence the study depicted that people using Instagram have increased positive responses when they had
increased following and more appreciation on their account. Buying followers could result in potentially
increased followers and this could boost up positive emotions in the customers and aggravate their
dopamine level. All these led them to a healthy mood and good life style focusing more on the better
dress and appearance, giving oneself the due respect and care as required, hence decreasing their
chances of falling less into depression and thus keeping them away from lone and grieved emotions.

References:

1. American Psychiatric Association. Diagnostic and Statistical Manual of Mental Disorders
(DSM-5), Fifth edition. 2013.
2. 50. Nutt DJ. The role of dopamine and norepinephrine in depression and antidepressant
treatment. J Clin Psychiatry. 2006; 67(Suppl. 6):3–8.
3. Eshel, Neir & Roiser, Jonathan. (2010). Reward and Punishment Processing in Depression.
Biological psychiatry. 68. 118-24. 10.1016/j.biopsych.2010.01.027.
4. The Psychology of Social Media Addiction, Cloudnames.
5. Why We Like Getting ‘Likes’ On Instagram, Judson Brewer.
6. Sherman, L.E., et al., the Power of the Like in Adolescence: Effects of Peer Influence on Neural
and Behavioral Responses to Social Media. Psychological Science, 2016.
7. Study of Australian consumers by San Francisco-based media-buying firm RadiumOne.