Just like marketing is important for businesses, it is equally important for online retail websites. Whether you are selling your products or services, you need to advertise and market what you have! The trends of internet marketing are changing and developing by the minute – across the world. As businesses are going online, more entrepreneurs are considering internet marketing strategies for effective results. This trend is a revolution in the way products and services are made available to the audience in a greater number.
Nowadays, online marketing is set to grow and succeed. Web marketing, online marketing, e-marketing and I-marketing are just other names for the same thing. All serve the same purpose; which is to advertise and increase your sales. So here is a collection of tips and techniques which can prove very helpful in effective internet marketing for your online business.
TIP 1: DON’T FORGET HE VALUE OF BLOGGING
The more blogs and good content you have about your services on the internet, the better chances you have to attract customers. People like to read well written product descriptions and details about the services offered. So don’t disappoint them in this area. It’s been said that content is king and it means a lot to your online marketing strategy. The value of blogging cannot be overlooked as it is the way to communicate and engage with your potential customers on the internet. You can directly ask your customers about what they need and expect from you, so that you can get back to them with better solutions and services.
The online companies who have active blogs generate more leads and eventually have more sales. Two blogs a week is the minimum if you want the magic to happen! But patience is a factor which is important as it will take time, but gradually people will start to notice you and admire your words once they will find out that you speak to their hearts.
TIP 2: MAKE A MOBILE-READY WEBSITE
In this world of gadgets and smartphones, if you have a website which your customers cannot view on mobiles, then you don’t have the online-gear to impress them. There is nothing more irritating than going to a website, but not being able to see it properly. You must understand that not all of your followers and users have laptops or PCs as mobiles are the primary source of internet for a lot of people. So don’t forget to do your business this favor and make sure your website is mobile-ready as mobile marketing is a pillar of internet marketing now.
TIP 3: IMPROVE YOUR ORGANIC TRAFFIC
You must optimize your website after making a list of keywords that you want to target on internet search engines. These keywords must be present in the URL of your pages, on your homepage, your Meta-descriptions and your social media profiles. But beware of keyword stuffing as it can cause your ranking to go down. Just keep your website organized and easy to search for customers. You can improve your traffic by creating quality content, becoming more active on social media and by building quality links. Taking shortcuts is not the right way to get anything done, so don’t be lured by any black hat techniques for improving your traffic. Just work hard and wait for the results!
TIP 4: CREATE LANDING PAGES FOR EVERY SEVICE
More landing pages mean more conversion chances! So if you have an online website related to clothing and accessories create landing pages for every line of your products. For example, the pages for women clothing, kids clothing, men clothing, accessories, shoes, bags and lingerie must be different. You can add a call-to-action on your home page; directing your customers to the other landing pages. Add valuable information about the products on each page for your visitors and tell them details of each product with high quality images and guides.
TIP 5: ADD HIGH QUALITY VISUALS AND GRAPHICS
The majority of internet users like to watch the visuals and anything that is interesting to watch. So give them a reason to visit your page and let them enjoy their time here. Nowadays the trend of using info-graphics is rising as to improve the quality of websites; owners tend to pay graphic designers and experts. Definitely you cannot create a black and white website for children toys and clothing! Colors are important along with attractive backgrounds that coax users to visit your website again and again. Quality visuals are important for an effective internet marketing strategy and you can use a lot of tools which are absolutely free and available on the internet.
TIP 6: AVOID POSTING NEGITIVITY
If you are having one of those times, just take a little break and post your blog when you are fine. Don’t send out a tweet or a post which you will regret later, so stop and rethink about anything that you are going to post for your followers and customers.
The other cases of bad times include posting at times when nobody is online or when no one is there to read your post. This depends on your audience and the type of blog you own. If you are having a blog for office going men and women, and then posting at the times when they are at their offices is a bad idea. Similarly, if you want teenagers to like and comment on your posts, you should post when thier exams are not getting on their nerves! So track the peak times when your audience is active and target them with interesting posts and blogs during those times. Weekends are great as people have leisure time and they want to read and watch something new and exciting; so make their mornings fresh with your words and posts.
TIP 7: DON’T COMPROMISE ON QUALITY FOR QUANTITY
There is no benefit of having thousands of followers when they are not interested in your services or products. Potential customers matter more than those who just like your page and don’t get engaged. Not everyone on the internet likes to share posts and tweets so focus on those few hundred followers who actually like your products. They will share the information with others and will definitely help you in better marketing and promotion of your services. If you want to get more quality customers, you need to invest your time for that purpose. You should talk to them on forums and respond to their feedback instantly. This way your followers will convert into active customers.
TIP 8: EMAIL MARKETING
If you are one of those internet marketers who think that email marketing is over, you need to rethink about this concept. Email marketing is a growing beast and it influences everything between you and your customers. You can attract customers, show gratitude, offer them discounts and keep them updated just with the help of emails. So who says email marketing is over?
You can plan an email marketing strategy for your customers. For instance, when they like your page then you should send a “thank you” email to them. When they subscribe to your blog, keep them updated about new articles and posts and when they download your guides and e-books, send a “thank you” note. You can also offer discounts to your email subscribers for buying any specific product from your online store. This way your customers will follow your emails for getting discounts and updates. Nothing can be better than this for improving your customer engagement and online traffic.
TIP 9: EVALUATE YOUR MARKETING STRATEGY
If you are not getting the results you expected from your techniques, then there must be something that you are doing wrong. It’s your responsibility to find the flaws in your internet marketing strategy. May be your blogs are not going well and you need to update your content or sometimes you just need to add some spice to your network. So you can analyze the problem by going through all of your social media channels and blogs. This will help you improve your marketing tactics as well as remove the flaws in your strategies.
TIP 10: KEEP LEARNING FROM OTHERS
There are a lot of internet marketers working out there who have successful online websites and blogs with thousands of active followers. They must be doing something that you are not! So find out their tricks by following them and keep learning from others qualities. A novice blogger can learn a lot from another blogger who has been blogging for 5 years! So experience matters and the passion for learning can make anything possible. Nobody comes in this world educated; so it’s up to you that how much capacity you have to learn from others and use it for your improvement.
TIP 11: FACE THE NEGATIVE FEEDBACK
One of the biggest mistakes you can make while talking to your customers is to feel offended by a negative comment. Customers have every right to speak their hearts out as they spend money on the services or products offered by you so if they are not satisfied, they get angry. The issue can be resolved by mutual cooperation and discussion rather than just saying something bad in return. Just take a little time to cool off and respond in a friendly tone.
Your response to criticism shows how well skilled you are in dealing difficult customers in your business. This will not hurt your reputation; instead will increase your respect among your followers. Remember that it is just one comment or one feedback and this will never ruin your marketing efforts of months or even years but your one bad response can damage everything.
TIP 12: IMPORTANCE OF PRESS RELEASES
Although unnecessary press releases must be avoided as many people on the internet don’t like it, but the right time for any necessary press release can be good for your SEO. You can make sure to maintain the quality of content by hiring expert press release writers from many online websites. An effectively written press release is more influential than a blog. It can be sent to websites of newspapers, magazines and people can find your website by clicking the link provided with the press release.
TIP 13: RUN ONLINE QUIZZES AND CONTESTS:
Quizzes are a great way to improve your online traffic. It takes few minutes to take a quiz and people like to spend few minutes for getting funny and unexpected results. You may have seen many quizzes on Facebook and Twitter which is run by different brands and online websites related to their products and services.
The first step towards making an effective quiz is to determine the interests of your audience. If you have a page related to kids products, you can run a quiz related to kids. Definitely you cannot ask the followers of your kid’s products page a quiz related to lingerie! So keep the things relevant. So here are three types of quizzes which you can create;
In this type of quiz, a passing score is fixed for the audience and each question has one right answer which is hidden in other wrong answers.
This type of quiz is very interesting as there is no scoring of all the answers, but every question has a specific outcome. Every answer means something and your selection will show you the results.
This quiz is different in a sense that each question and answer is assigned a score. There is a pre calculated range of scores and the score falling in any range determines the success or failure of the follower in the quiz.
So you can create the above types of quizzes for effective participation of your followers in order to market your website successfully.
TIP 14: ENGAGE YOUR AUDIENCE
You can use a lot of tricks for engaging your audience to get maximum traffic for your website. Writing interesting blogs can be very helpful as people like reading blogs on current issues or about the topics which are trendy at the moment. For example, if you have a website for scarves, you can write a blog about scarves which different celebrities wore in any recent event. This way your readers can get the information about the celebrity trends and you can offer them your products using pictures and details with the blog.
Your audience has a lot more options on the internet so give them something that others don’t have. Run challenge for the active followers on Twitter or Facebook and offer discounts and special coupons for special products from your online store. You can also engage them by posting games related to your products. For example, create a puzzle related to fashion if you have a clothing online website or a movie quiz for DVDs selling website.
TIP 15: MAINTAIN CONSISTENCY IN POSTING CONTENT
If you want your followers to track your posts, you should maintain a consistency in your posting of tweets and blogs. For example, you post 2 blogs per week and 3 posts per day; so your customers must know that. That way they will expect that you are going to post or not and they will track you likewise. Surprises are definitely good but your users have expectations and you must fulfill them.
TIP 16: KEEP ADDING NEW FEATURES AND TEASERS
People always like sneak peeks and teasers for any upcoming products and features. You can update them about any new addition to your website or any new contest that is up-coming. In this way, they will follow you with an intention. You can create potential followers in this way as these people will follow you for a reason. The reason can be a discount coupon of your product or a new chatting feature. If you own a website from where internet users can download music tacks and videos, offer them something for free for a limited time. You can get a lot of benefits from doing this; like more visitors, more downloads and definitely a spread of word around the internet! So what else you need!
TIP 17: HOLD ONLINE CONTESTS
Competition is healthy among the followers if it’s done right. You can run a lot of contests to gain attention of your customers. This will improve the viewer engagement as well as make people aware of your brand and products. Bonus is something that is loved by everyone especially if it’s about money saving on buying things. So don’t forget to include contests like photo contests, caption contests, ideas contests or anything that is relevant to your business.
TIP 18: DAILY UPDATES
Every online website owner wants his followers to come back again and again. Give your customers a lot of reasons for coming back to your website. Update them daily about new promotions, offers and news about your blog or website. You can use social media profiles for updating them about any new feature which you have introduced recently. So having a feature of daily updates is prerequisite for your successful internet marketing.
TIP 19: VIDEO MARKETING
Videos are a great way to add variety to your content. Definitely all of your followers will not be active readers; but some will be video lovers! So create interesting videos for those customers who want to watch videos. You can add videos using a lot of software which are absolutely free to use. Just pick up a theme and a camera and surprise your followers. You can create a series of videos for active engagement of your audience. This way they can expect more and will be interested in watching previous videos if they missed them.
TIP 20: USE YOUTUBE FOR EFFECTIVE MARKETING
YouTube is a popular video sharing website and millions of people watch videos daily. You can also get a chance to promote your video on YouTube by posting it with relevant keywords and HashTags. Search engines will direct traffic for related keywords to your videos on YouTube. You can get benefits of indirect traffic this way as those people who actually use YouTube will watch your video and click the attached link for landing on your page. YouTube allows its users to add descriptions, links and HashTags to the videos. So upload the videos related to your products and if people will like them, they will automatically find you via links to your website or blog.
TIP 21: NEVER GIVE UP ON YOUR AUDIENCE
There are times when you feel like nothing is working right and you might want to give up. Well this is a commonly shared feeling by most of the internet marketers. As nothing can be guaranteed when you are using internet; some people get lucky and some just can’t seem to succeed. But consistency is the key to your goals. You can keep on trying and applying new tricks and techniques to get more followers on your social media or website. Just never give up as it takes time to build trust and name.
TIP 22: HIT ALL TIME ZONES SIMULTANEOUSLY
If your audience belongs to different time zones and your followers are spread around the globe, it’s time to go global and hit multiple time zones. You can post and tweet repeatedly according to different time zones of your followers so that all of them get fresh posts every time they come online.
TIP 23: DON’T REPEAT SAME CONTENT ON ALL CHANNELS
If you have a website which is linked to your Twitter, Facebook and your blog; you must make sure you are not sharing same content over all of these channels. People will get disappointed by watching and reading same posts and tweets again and again. Internet users also use multiple social media websites so when they will see similar content, they will stop following you on all channels and just keep one channel active as you provide same content on all of them. Your online traffic will be reduced significantly so don’t make this mistake while posting online.
TIP 24: DO CONTENDER RESEARCH
You will be facing a lot of pressure and tough competition from your competitors in the online market when you are starting to setup your marketing plans and strategies. But you can take it positively and learn from them. You must know their weaknesses and strengths in order to get to their level. Be sure that you are offering the best prices and best products to online users as compared to your competitors. Find what you are up to and beat it with hard work and passion.
TIP 25: UNDERSTAND THE NEEDS OF YOUR CUSTOMERS
Any business which fails to understand the needs and expectations of its customers eventually fail in long run. If you don’t satisfy your customers, they will find any other alternative. So keep asking them for feedback via your blogs, Twitter conversations, emails and social media.
TIP 26: TARGET THE RIGHT AUDIENCE
If you have an online website for diapers; you must be targeting the moms and moms to be on internet. By offering them discounts, coupons and information about diapers; you can win their trust. But if you do same to school going girls or unmarried women, you will get zero results. Because the just don’t need diapers! Yes but they will be interested in getting make up products and you can target them using fashion blogs, make up tips related posts and any new product review that just hit the market. So target the right people for getting right results.
TIP 27: CREATE A PRICE STRATEGY FOR YOUR AUDIENCE
Customers are of different types but one thing is common among them; the craze for discounts ad coupons. Well, you can create an effective pricing strategy by hitting them right. If your products and services are expensive, you will get rich followers but their overall number will be less. If your goal is to sell more and gain more customers, reduce the prices to sell more. So this depends on the product you are selling and on the type of customers you are focusing.
TIP 28: SUPPORT A CAUSE FOR WELFARE
People always respect someone with soft heart and who is working for social welfare. You can use this trick to get attention and love of your customers while marketing online. For example, you can add description to your products that buying a spray will give 5% or 10% to any social welfare cause like building a school, funding a hospital or some online agency working for people of third world countries. This way, your followers will automatically convert into buyers.
TIP 29: EFFECTIVE USE OF SOCIAL MEDIA
It is true that social media can be very helpful in marketing your products; but only when you do it right! You can use Facebook, Twitter, Pinterest, Reddit, YouTube and other websites to make pages or groups relevant to your online business. This way you can target people from these social media websites and improve your online traffic too.
TIP 30: EXTRAORDINARY ONLINE VSIBILITY OF YOUR BRAND
You can market your brand by collaborating with other online brands and websites. So you can help them in promotion and in return, they will help you. You can get more visibility by getting sponsored on relevant websites. So more people will watch you and find you.
Effective internet marketing is not a myth; it’s a reality which is only possible by dedication and hard work. You can make use of the above given tips for improving your internet presence and marketing of your brand.