When it comes to online sales of a company, you never know what is going to work best. With that, the only way to see which method is going to work best is by Experimentation. You need to test all the strategies. Bottom line is that you need to test all the strategies to see what works best and what doesn’t. Below you will find 30 ways to increase your online sales. Try them out, they might be exactly what you are looking for.
1- OFFERING FEWER OR JUST ONE PRODUCT ON YOUR MAIN PAGE:
If you are selling more than one product on your website, you need to make it simple on your main page or in other words your home page. Don’t just put everything on your home page and make it look too loaded. Avoid unnecessary clutter and select your best product from the rest and put it on your main page. Describe it not too briefly but not very lengthy either. Placing fewer products on one page and giving them the proper description always results in better sales and customer engagement, not to mention easy navigation.
2-PUTTING YOUR OPT-IN OPTION ON EVERY PAGE OF YOUR WEBSITE:
Building relations based on loyalty and trust with your customers has a lot of importance in increasing your subscriptions and eventually the number of your customers. Put the opt-in option on a very prominent place of your website page. It should be a place where the customer’s eyes fall the most. It should be the top fold of your home page and every page of your website so that the customer sees the opt-in option without even scrolling down the screen.
3-TRY PUTTING HOVER-ADDS ON YOUR WEBSITE:
Putting up a hover add on your website really helps. They play the role of a pop up add but actually it is not a pop up add and it doesn’t gets blocked by browsers which block pop up adds. These adds are pretty impressive in increasing your sales as they are very bright and will easily catch your visitors eye. You can put your special offers; limited schemes and opt-in option on your hover add and see how it affects your sale. Keep a track on the changes that you make.
4-PUTTING UP A STRONG HEADLINE THAT GRABS YOUR VIEWERS EYE:
Your headline has a strong impact on how many visitors will actually stay and view the rest of the website. It is the first thing your visitor sees and it will tell whether the customer will have a look on the rest of the page or not.
5- GIVING IMPORTANCE TO YOUR VISITOR, NOT YOURSELF:
Giving importance to your visitor is very important in gaining credibility. Instead of using me, i and us, you should give importance to you and yours. You should talk about them and for example instead of saying’ we have brought this product’; you should say ‘this product is made for you’. Focus on your customer. Refer to them; write like you are talking to them. This is a key role in gaining trust. Some business owners simply ignore this golden rule but I am telling you, don’t neglect this rule for your website.
6- SHOW THE CUSTOMER THAT THEY NEED TO BUY AS SOON AS POSSIBLE:
Your website should put the customer in a state of urgency and a feeling that they need to buy right now. There are a few ways of doing this. Shoe the visitor that there is a limited amount of product left. You can put some kind of discounts if the customer buys before a specific time or date. You can also put a bonus if the product is buyed before a specific date.
7-DON’T REFER TO BUYING OR SPENDING MONEY ON THE VERY START OF YOUR PAGE:
You need to hook the customers first. Don’t just start referring to the cost, buying or making the customer think that they will be spending money here. Take it slow; first refer to the problems that the customer might be facing. Make them realize that they are exactly at the right place. Then start telling how your product can help in solving their problems. You can’t pull the string until you have hooked the fish. First your reader should gain enough trust in you before buying from you. Once you have enough trust, the customer is confirmed. Put the costs for your product on the bottom, not very prominent to see. Let the visitor read all the rest and make him find for the price. In this way he will think he needs your product, not your product that needs him.
8- GET ACTIVE ON SOCIAL MEDIA:
Advertise through social media. Twitter. Facebook. Instagram. Build a community by posting regularly. Share beautiful images of your product on instagram, so that people come rushing to buy your product. Building such community creates loyalty. Loyalty is what brings long-term success. Make your product appeal to your buyers, target their need. You don’t have to promote your product through every post and interaction either. Just build a relationship and understanding with your customers.
If your customer has to go through a lot of pages to finalize their purchase, it’s very likely they will change their mind or if you have multiple pages or you send your purchaser to a third-party site, they can get confused and leave the site. Making it easy for your buyer to navigate and purchase your product can only result in increase in your business. Don’t make the purchase procedure go to more than two pages; in fact try to do most of the procedure and main procedure of the purchase on the first page and the finalization and confirmation of the sale on the second and third page.
Images are the key to attract an eye. Adding pictures of your product on the website can seriously boost your customer’s interest in the website and eventually with the product. But this trick has to be used properly as it can also cause no sale if not done properly. The place where you put the image of your product has to be selected carefully. It should not be on the very top of the page before any description of what it is and what it can do. And also not on the very bottom of the page as the customer might get bored of all the reading. It should be exactly at the very point when the customer has built an interest in the product he is reading about and is willing to see how it looks like. Selecting the place is on the owner of the site. Keeping these points in mind he has to select the place for the picture of the product.
11-HIGHLIGHT THE KEY POINTS OF YOUR PRODUCT:
Most of the visitors don’t read all of the text and the information of your product on the website. They just scan the website and see for things that attracts their attention. They only see things that are prominent on your website and analyze your product on the bases of that. How to target scanners is pretty simple. What you need to do is that you have to highlight the key points of your product, the places you want the customer to focus; you have to make it more prominent by using bold letters on the focus area and using underline. The area of the text you want the customer to focus more, you can vary the size of the text, make it a little bigger. Do not put all the information of your product in one big paragraph. Try putting different information in different paragraphs and give them bright headings.
12- HAVE A FAST WEBSITE THAT LOADS FASTER:
Time is money. You don’t want your customers to wait for the page to load. Even an interested customer will run away if he has to wait for the website to load. Have your website designer design the website and its platform in a way that it loads as fast as possible. Even if you have to remove some features from the site to make it load faster, do it.
13- DESIGN A SITE THAT IS READABLE ON ANY DEVICE:
Your website should have the ability to resize text any all the data with respect to the device on which the site is loaded. Most of the people use smart phone these days to surf web. Your website should entertain the smart phones properly and completely. The entire graphic that will be shown on a pc and should also be visible on a smart phone.
14- FREE SHIPPING:
Offering free shipping has an immense impact on the interest of the customer in buying. Do the numbers and see how it fits with your setup.
15- INCLUDE CUSTOMERS REVIEWS ON YOUR SITE:
Including customer reviews and comments regarding your product on your website will make it look more reliable to the new customers and it gives a sense of community and the new customers will feel more relaxed when buying your product. This tip works, 100% guarantee.
16- GIVING PROPER RESPONSE TO YOUR CUSTOMERS EMAILS AND QUESTIONS:
Giving a proper feedback to your customer’s questions and queries is very important. It improves the credibility of your website and the customer will have a feeling of satisfaction that he is buying from responsible people who will be there if there’s a problem with the product and help out with any question regarding the product.
17- EASILY UNDERSTANDABLE INFORMATION ABOUT YOUR PRODUCT THAT ALL KIND OF CUSTOMERS CAN COMPREHEND:
The information you give on your website regarding your product should be easily understandable for not only you but also your customers. If your product is targeted to a specific age group, then make it best understandable for that age group. If the product is for all age groups and both sex, make it understandable for everyone, old as well as teenagers.
18- USING FLYERS AND NEWS PAPER ADD:
If you have a newly build website that is yet not famous, try using flyers and news paper adds. You can also print discount offers on these flyers for example telling them that first 100 buyers will be given discounts and special bonuses.
19- MAKE YOUR SITE EASILY DISCOVERABLE:
A good SEO (search engine optimization) is very important for a website. If you don’t have a good chance of people discovering you on search engines then how can you sell? Plan a strategy of how your website will appear on the search engines. The most common search engine used around the world is Google. Add the details of your product on the google shopping. In this way it is easier for Google to find you. It will also improve your relation with Google and having a good relation with Google is definitely a good thing.
20- SPEND TIME IN UNDERSTANDING CUSTOMER PSYCHOLOGY:
Know and understand the psychology of your target market. Whether it’s a young market or an older group. Knowing your purchasers can enhance your web service and obviously your sale afterwards. If the product is for the elder people, describe the product in a more sober and straight way because the older people like it that way.
21- POSTING UPDATES: DAILY AND REGULARLY:
Posting updates regularly is very important and will gather more subscribers. Even if you have nothing new to post, you can still post something old and give it a fresh look. Your older products are almost forgot by the viewers and re posting it in a newer way with different photographs definitely increases the sale of that product and also you will have something to post. Also when you post something regarding a product, not all the subscribers see the post as not everyone is regularly online, and when you again post something, the previous post is hidden and the focus comes on the newer post. Re posting a previous post enables those subscribers to see the post who have not seen the post previously.
22- MAKE YOUR WEBSITE WORTH HAVING A LOOK:
Make your visitors visit as fun as possible. Make it different from all your competitors and fun as well. An interesting website will let the visitor go and tell his friends and family that your website is worth having a visit for. This can only be achieved if you do something different on your website. Try doing something different and making your website look different from other online shopping websites.
23- WORK ON SEASONAL DEALS AND DEMANDS:
You should know the right time for the right product to focus on. Not every product will be needed throughout the year. For example if you have an online store for garments, you need to know which category of garments to focus in which season. Like if you have sweaters and warm cloths, focus on them in the winter season. Re post these items again in winters. Put these items on your main page to give more focus to them.
24- USING THE HELP OF FAMOUS YOU TUBERS:
Youtube are the eyes of the internet. Whatever goes on youtube goes around every one. Make a channel on youtube and hire a good speaker to host your videos. You can make videos of your product and post these videos on your channel. Give a subscription option of your youtube channel on your website and link of your website on the youtube channel. A good way of promoting your product and your youtube channel is by the help of already famous youtube channels. You can do this by offering free products to the owner of the famous youtube channel and ask him to use it and if they like it, ask them to talk about it on their videos. For example if you have an online store for cosmetics, give your products to a famous channel which makes videos for how makeup and stuff like that. Even if you have to spend some money to make these famous you tubers talk about your product in their videos, do it, it’s worth spending money for.
25- GIVING ACCURATE AND CORRECT INFORMATION:
Giving accurate information about your product on the website is more important than anything. Showing more qualities about your product than it really has will make the product look better and also you will have more sales, but for a limited time. When the customer will receive the product and he will see and find out that it is not that amazing as it looked on the website, he will definitely not buy from you again, as gaining trust on online shopping is the most important thing. And loosing that trust means that this customer as well as anyone else from his house or family or friends will never buy from you. Also the text in your web site should be correctly written without any spellings mistakes. As if there are spelling mistakes in the text, the customer will think that he is buying from some unprofessional people and trust me you don’t want that. Having spelling mistakes on your online website is something very unprofessional and degrading for your site. Make others to read your post for any corrections before posting it online.
Start a pay per click account and most probably with Google adwords. Start spending a designated amount of dollars per click and you will see how it will help in increasing your sale quickly. You need to test it to believe it. Buying a brand name as the keyword is another trick. Most of the companies doesn’t give this trick that importance and they think that their ranking will do this for the, but they are mistaken. You should also buy your competitors name as a keyword
27- CONTENGENCY DESIGN:
You should know what your website does when things goes wrong. For example when a visitor clicks to a page that doesn’t exists, what happens? Do they get a ‘404 page not found’ which they probably don’t understand or do they get simpler page which says page doesn’t exists which will be easier to understand. Also when someone in undergoing a buying process and he leaves a blank empty, don’t scold them saying you failed or like that. Simply mark that space as red and ask them to fill it please. Very often when visitor is searching for you, he might make a mistake in typing the address. Make the customer to land on your website even if he has done a small mistake in spelling. Another thing that you need to do while designing your website is that when a customer is undergoing the buying process and he leaves a blank empty while filling the form, and uploads it, don’t erase all the information he has already fill and re show him the form saying fill it again. Just point out the field left empty and ask him to fill it. Nothing angers a customer more than re filling the address again.
28-USING HELP OF MEGA ONLINE SHOPPING SITES:
An example is pandacheaker. On this online store, thousands of people come to compare the prices of similar products and select the product from the site that suits their demands. It is also a great way of gaining visitors to your website.
29- GIVEAWAY OFFERS:
Giveaway offers are a great way of gaining subscribers. All you need to do is that put a giveaway offer on your site and all your visitor has to do is sign up for the website and he can participate in the giveaway offer.
30- AT LAST, TRYING ANYTHING NEW OR DIFFERENT:
As I already told you before in the context, you never know what will work the best. Even changing the colors of the text of your site can give you more sales, trust me it’s true. Whatever idea comes to your mind just try it to see what happens. Note the change in visitor response and then try something else. In the end, you will know what works best.