YouTube marketing is a very serious business, and if you don’t believe me then just look at this fact: in 2011, YouTube had over 1 trillion views. That define to about 140 visits for every human being on earth and that is verified. We can analyze from this research. Video content consider for 66 percent of all Internet traffic with a research in 2013, according to the Cisco Visual Networking Index (VNI). That number is expected to reach up to 79 percent by 2018 and up to 90 percent if P2P files and video-on-demand are included in the calculation`
Promoters who use YouTube for business purposes would love nothing more than for their strategy to go viral, Are you aware of the fact that 72 hours of video are uploaded to the site every minute, it’s clear that the competition is very tough. What does it take to become a YouTube superstar? Creativity, luck and a little something extra that’s hard to explain. Nobody can declaim the hidden recipe, but we all know magic when we see it.
How does a company like YouTube that sells nothing attract more than 220 million views on YouTube? How does Zappos gets more than 250,000 visits a year to its website from YouTube?
With more than 72 hours of footage being uploaded to YouTube every single minute, how do you successfully market your brand or business on the world’s largest video site and #2 search engine?
This information will help you understanding answers to those questions. Whether you are a YouTube starter or a seasoned pro, this post will serve as in-depth information for marketing on YouTube.
YouTube has emerged from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel physical arrangements, your branding will work across all over, you can turn non-subscribers into your loyal fans, and you can advertise more of your video content.
While I won’t cover all of the ways you can optimize your YouTube One Channel, I’ll cover a few of the important basics.
It’s become a business necessity in 2014 to include video into all marketing campaigns. YouTube, and its one billion monthly users, make it easy for any company to promote and advertise a brand with video. Establishing an account and uploading a video isn’t enough to take full benefit of what YouTube can do for your brand. These few tips will help you maximize returns on your efforts.
Create Channel Icon
Think of your channel icon as your profile picture. You can either create a new image or select an image from your computer. If you upload an image (recommended), upload an 800px by 800px image. For your channel art, YouTube recommends that you upload a single 2560px by 1440px image. The format of your image can be BMP, GIF , JPG or PNG but do not try to use any kind of animated GIFs and don’t try to upload image containing celebrity, nudity, copyrighted images these disobey YouTube community guidelines. This provides the best results on all kinds of screens and devices, including desktops, laptops, phones, tablets, televisions, or any other place with pixels. YouTube will display a placeholder image on your channel if you don’t upload one of your own image. This is not favorable because viewers may think your channel is incomplete and leave.
Create, Optimize and Upload Video
Now you can feature a video that displays your stuff when non-subscribers visit your channel. This video is your chance to advertise your channel and encourage viewers to subscribe. Mostly, people have a very short attention span so if your video is more than 3 minutes, your visitors will lose patience and leave. Create videos that are 2-3 minutes long by giving priority to one main point you wish to get across to your viewers. If you don’t wish to be on camera, create a slide show containing different photos with background music or use one of the online services such as Animoto to create the video for you. Gone are the days when YouTube was particularly a place for one-hit, user-generated viral videos. If you’re deliberate about building a successful marketing campaign on YouTube, you have to look at your channel’s long-term plan. Boring videos will also cause people to leave your channel. Begin your video with controversy or a question to catching viewers concentration.(i.e. “Do you want to get free likes on your face book page” Next give your introduction and tell what video is about. Next, show your content then finally add a call to action (i.e. ask viewers to subscribe to your channel or redirect them to a landing page to download a free report).
YouTube recently changed its method. Now it gives videos and channels that contain viewers throughout a whole video more visibility in its search results and discovery (suggested videos shows at the end of each video and connected videos on the right sidebar).Don’t be disheartened if you have never produced any video. You don’t need an award to maximize watch-time on your videos. All you need are simple video production techniques that include productive editing, quality production, and an attractive video structure. research have proven that viewers Studies have shown that viewers make a decision during first 15 second of a video whether they are going to keep watching or not. And, in this modern world, we are addicted to a constant flow of information. So, you should aim to build faith or curiosity within the first 15 seconds of your video
Here are a few ways you can quickly engage viewers:
- Gain the trust of the viewers with a quick short animated introduction.
- Spark the viewers curiosity and tease the rest of the video
- Start with a quick short clip that previews what to come.
Having an animated introduction is a very simple and efficient way to build the trust of a viewer. It shows them immediately that a quality production is about. You can find some very good templates at VideoHive or get a custom one through SmartShoot.This is especially significant if you’re doing a talking head / webcam video. Having a professional introduction captivates your audience and adds production value to an otherwise static video. Inspiring the viewer from the beginning will keep them busy throughout your video. YouTube lets you select a video from one of your uploaded videos, or you can enter a YouTube URL. The Annoying Orange channel is a great example of perfect one Channel video. They optimized their video descriptions with appropriate links to purchase merchandise. Download mobile applications or games, and follow us on twitter.
Add Social Links
YouTube gives you the choice to cover one custom link and up to 4 social links on top of your channel. For the social media links, you must select from YouTube’s drop-down menu of different social networks. You cannot enter in your own links, but there is a broad range of social media sites to choose from, including Google+, Twitter, Face book, MySpace, Tumbler, Blogger, etc The more links you set to your YouTube video the better your chances are of achieving top rankings.. Incoming links and social signals will help boost your rankings on YouTube and the Google search engine.
Content is king and that goes for video content as well. Producing regular video content makes your YouTube channel more famous and easier to find on search engines. A 2013 research entitled “The Top 100 Global Brands: Key Lessons for Success on YouTube” by video marketing firm Pixability, found various trends across the most successful brands on YouTube. Those were with 50 percent more videos than the least successful ones and get largest number of subscribers based on total views. Create a content timetable and stick to it. Subscribers will come to watch new videos on certain days, which emphasize brand loyalty. Even if the production is as simple as the company CEO thanking customers for a great month of sales and announcing some bonuses for staff, new videos keep your channel active and provide more opportunities for your content to be shared on different social networking sites, blogs and other websites.
A great example is ZaidAlit. I know every Friday, he will present a funny video explaining different between white and brown people. The key is I know to expect a high-quality video every Friday.
You’ve spent hours on preparation, producing, and editing just the right content for your YouTube audience. Now it’s time to catch some popcorn and watch the views appear (Gangnam style), right? Not quite. Remember, more than 72 hours of footage is uploaded every minute on YouTube. While creating an inspiring video is a key to your success, you will have to optimize your video to give your channel the best possible chance to success. YouTube videos can achieve first page rankings on Google quickly than textual content if they are optimized properly To do this make sure you involve your main phrase in the video file name, title, description and tags Create a title easier to find and that will make viewers want to check out your video. Think of your video’s title as its “headline.” Try to have a nice balance of SEO and AGO (Attention Grabbing Optimization). Avoid titles that confuse viewers into watching a video. This will cause a huge drop-off and will have negatively impact on your video’s watch-time performance, along with its ranking. Enter your video content in the description as well as a link to your website or blog.
Search Engine Optimization will improve your website and will help YouTube video rankings within several search engines. You can watch our video here defining more how SEO works. If you want to make sure people will want to view your videos so there are few easy steps. While your video is about to complete you should provide a title for your video and short description. While searching for videos on search engines (This is what people will see). Your title should be short and inspiring that will catch people’s attention to encourage them enough to watch your video. In your description you should mention your website address, email address, telephone number and zip code of your business. This is one more advertising awareness tools for your business so that people and click on your website for example and find out more about your abilities.
Then you should enter one more access, also known as tags for each of your videos, separating each tag by a space from another. You should also make sure each tag is a single word or phrase. You can use many tags because there is not a limit to the number of tags you can use and you can use up to a total of 500 aspects .If you include tags for your company name and the topic of the video it will also be useful, along with other possible search terms. However the most traffic will be driven from your first tag. Once your video has been processed you can also select thumbnail image that people will see in YouTube in search results, on your YouTube channel and anywhere else where your video is being advertised. YouTube will automatically choose 3 images directly from different parts of your video and then you can select the one you feel will draw attention the most clicks on your videos.
The most impressive thumbnails normally include zoomed in shot of a particular product you are selling person’s face or.
All of the key elements mentioned above will boost the chances of your video being noticed and viewed by a significant number of potential customers and help making your video popular. Therefore implement your video marketing strategy now will have an impact of new potential customers approaching your business.
There are many businesses along with us that specialize in helping businesses create and optimize their videos to increase your video views. Therefore the process to create and advertise your videos is made faster and effortless for you.
Engage with community
YouTube is one of the most popular and successful video sharing websites all over for businesses right now YouTube is a social media platform just like Face book and Twitter, MySpace etc, so channel leadership should treat it as such. Become “friends” with other associations in your locale area and with organizations that represent the same causes. Social media is a community, so treat it like a community. Look for other brands running in your space. Follow them. Like and Comment on their videos. Send them links to your video uploads. Build a helping community, but do remember it’s a tit-for-tat settlement. That means paying it forward and these are best ways to support your YouTube marketing plan through community engagement. It’s also important to respond when customers ask questions about your videos in the comments section. A 2012 study by Edison Research found that 41 percent of customers expect a quick response from the company within one hour of leaving their comment. It is especially important to address consumers complain in a timely fashion. Allowing these comments to remain without a response gives the impression that your company does not care what customers think and that can badly damage your brand’s image.
But, don’t stop there. When viewers make encouraging comments or like your videos, thank them — that appeal success in digital spaces. A simple thank you goes a long way toward building a loyal following that produce more engagement.
Promote your video on Social Media
Did you know that more than 700 YouTube videos are shared on Twitter every minute?
However, promoting your YouTube content on social media doesn’t always mean usually pushing your content on Twitter, Google+, and Facebook.
Warby Parker intelligently replies to questions on Twitter with video and has increase twice their response rate.“People have a lot of questions about the color or the size and the shape of our glasses, and rather than just responding to them with a tweet, we’ll make a video that shows them the difference between two frames,” says Jen Rubio, Social Media Manager at Warby Parker.To grow your social media following, think of ways to do the surprising on the different social media platforms.From a Google+ viewpoint, YouTube now allows you to use a Google+ identity for your YouTube channels. This means that all of your public channel activity – uploaded videos, created playlists, comments, “likes,” “favorites,” and subscriptions – can be associate to your Google+ account. Remember, the profile affiliate with your channel should be on the same Google account.
It takes only one allegation of copyright infraction or accidently violating YouTube’s terms of service for disaster to strike. YouTube has the right — and practice it — to remove content that violates their terms of service. YouTube can even delete your complete channel in the case of violation.
Universal Music and Sony learned this the hard way when YouTube reinforce on so-called “black hat” video. YouTube contends the two associations uploaded and manufactured fake views to boost numbers, which oppose their terms of service. Once YouTube removed these so-called fake productions, Universal was left with only five videos on its channel, while Sony had only 3 videos. It’s important to make sure, YouTube is ultimate in their authority to remove content and there’s no other way to fight this in any court. YouTube is present as a free service, supported by your compliance to their terms of service, so good luck getting your channel back.
Read over term of service of YouTube if you’re new to the platform to get a common idea of the rules. A clear rule of thumb is to avoid using copyrighted music or images in your videos that could possibly result in a violation. Under formal “Fair Use” laws, you may use a small chunk of music or images (with acknowledgement to the original maker), without violating copyrights. Learn your benefits and authorities under the copyright law.
It’s also a good concept to back up all your important files on a cloud storage platform so you can easily re-uploaded if your channel is ever troubled for whatever reason. Also consider uploading your videos on other platforms like Daily Motion and vimeo. This not only gives you an emergency plan, but boost SEO for your brand.
The marketing opportunities YouTube offers for companies are incomparable on the Internet. Keep the content fresh, consistent and fascinating—the subscribers will come.
Some videos will do exceptional from others by getting more views and better rankings. Fortunately YouTube makes this easier by containing analytics with your YouTube channel. You’ll be able to monitor which are the top 10 popular videos that receive the most traffic and if people are watching the whole video.
You can make arrangements by analyzing the performance of your videos to get them to achieve better. For example if your video is not popular and ranking well, you could edit the, description title and tags by putting a keyword phrase that gets better traction.
YouTube is one of the most highly productive methods for marketing your own business because it captures viewer’s concern using sight and sound rather than just reading boring text. This helps build trust with your viewers which results in more sales.
Congratulations, you made it all the way through this massive guide. Now you are all set to become the next super star on you tube. Apply the standard outlined here and grow your presence on YouTube. Remember, may be it would not work first time, but ongoing to make high-quality content on YouTube can bring amazing results. Smart Shoot’s YouTube Channels have more than 10 million views, Zappos have over 250,000 visits from YouTube alone, and a blender company, Blendtec, has more than 220 million views on their YouTube channel. With time and practice you succeed on YouTube, so get out there and shoot.