In the last few years, blogging has become a powerful tool for internet marketing. Since its first appearance in late 1990s, it has been developed and changed a lot. Initially, people used to blog for sharing their opinions, ideas and feelings. Many people used to have blogs for travel experiences of their lives and similar topics but now it has evolved into an excellent way to establish your online business and to advertise your products. Now a blog is your online platform you grab customers and to generate sales. Millions of people use blogs; from individuals to companies, and they make best of it using high-quality content and ways to engage followers.
It is so simple to make a blog and even a nine-year-old can make it impress his school-fellows. You can write, publish, share, link and discuss anything with anyone around the globe via your blog. Billions of followers are out there, and you can hit them with right tactics! Now blogs are meant to be helpful in increasing the online presence and development of online companies. In fact, it’s said that if your business does not own any online blog, you are missing out on a great opportunity to improve your visibility limiting your digital reach. So if you have not started blogging to get success, start it right now! It is never too late to start anything that matters to you and there should be no excuse for, not having an online blog for your business. It does not matter if you are an individual entrepreneur or a corporate company; blogs are equally important to everyone who is struggling to achieve more visibility online. Your customers and followers want to hear from you, and you must not disappoint them.
If you are an online businessman, having a blog will benefit you in a lot more ways. The advent of RSS, simple syndication makes your blog unique and people can know about your products and services even if they do not know your website or business. Your blog posts can automatically reach your followers and this way you can advertise your products in a better way.
Why start blogging for a successful business
Many internet experts say that blogging is like a soul to any online business. This is right especially if you are a novice internet marketer, and you are struggling hard to get success. A well-executed blog will build your business and set you as an expert in your particular industry. A successful blog means you are dedicated to your niche and people will trust you.
Blogging is very important for any online business. It can improve the website ranking in the search engine results and increase the traffic to website as more and more people will follow your blog, they will know about your website and definitely that can cause a flow of continuous traffic to your online store. SEO, which is search engine optimization, can be improved using a successful blog for your company. The main reason for this is that search engines focus on quality content and quality links. When your blog will have quality for your followers, the search engines will automatically improve the ranking of your blog that will eventually improve the online presence of your online business.
This means that if you are blogging the right way and you have a well-maintained and meaningful blog with quality content articles and links. It will help to uplift your website by increasing the inbound links that are a direct ways to your primary website. The time that your customers spend on your website will be the biggest benefit you can ever get using your blog. You will not need to struggle hard for improving the ranking of your website on Google, Yahoo or Bing.
Blogging is also considered a way to success because it increases trust in your customers as they can directly talk to you via blogs. The content of the blogs is encouraging and focusing on the customers’ needs and opinions. So they feel cared for and making them loyal customers will be no longer impossible. These followers and customers can be your potential clients who can help you in carrying out your business and improving your profits.
If you are overlooking the importance of blogging for your online marketing, you are nothing but an enemy of your business. A successful blog is a name of a trust in your brand, and it represents you as an expert in your field. Having a stronger brand connection with your online followers will hopefully encourage others to connect and respond to you for your services and products.
Why does Google emphasize on blogging?
Google is among the most popular search engines used by internet users nowadays. It is considered to be the most intelligent and most complex of all. Few years ago, the search engine optimization was all about changing algorithms, building links, adding quality content, updating visual aids and other strategies that could prove very helpful in improving your website position in search results. Now the meanings of SEO have changed, and it is no longer just about techniques and tricks. Gone are the days when internet experts used to apply these tricks that bring your website to the top, as now trends have changed. Now people do not follow you if you do not have a blog.
The expression of anyone who uses the internet after knowing that your online business does not have a blog is like this; no blog-no interest! So you can change it just by investing your time and dedicating yourself to your followers. If anyone is telling you that blogging is dead, he is not a resident of this planet earth!
Now Google can determine how frequently you post online and how consistent you are in updating your online content. Quality matters a lot, so never compromise on quality for quantity. Google can analyze the followers and the number of hits you get on every post. This is the factor behind your website ranking on search engine results now. So this is the new SEO!
There is no better way to advertise your online business other than blogging. You can add relevant content with a consistency and a schedule so that your followers can expect from you. They must know that Mondays are for posts, Tuesdays are for promotions, Wednesdays are for giveaways, and Thursdays are for feedback and complaints and so on! This can be the best way to engage your customers in a great way without them even knowing that what tricks you are applying on them! Those customers with an interest in promotions will visit your blog on that particular day when you are running promotions and discounts on your products. So the chances of sales are higher as you are targeting the right audience at right moments. The customers who just want to read your posts or complain about any products can visit your blog on specific days for complaints. So blogging can be so much beneficial if you use it right!
When any internet expert tells you to create unique and original content and advertise it for your business, he is talking about running a successful business blog. So keep the advice and don’t ever overlook the importance of regular blogging. It is like water to plants; which will start dying once you stop watering them. Your business blog is just like your garden! If you want it to be evergreen, you need to trim the edges of the trees, cut the old branches, add fertilizers, water on time and remove debris from time to time. A dedication is what your business blog needs to flourish; just like your garden.
If you want to create a blog that your followers love to read and share, you must create it with your heart and dedicate yourself completely to it. It takes a lot more than just content and posts to grab the attention of your customers. Nowadays internet users do not like everything that is available on the internet. They analyze before liking of following anything. So give them a reason follow you and transform them into your customers.
It does not matter if you have thousands of followers; as they will be of no benefit to your business blog unless they start buying from you. Having few hundred of followers who actively participate in your campaigns and buy your products are hundred times better than a powerful figure of thousand or million fans on your blog. This number only matters for your rivals, not for you. So having a blogging strategy for a successful blog is essential. You can create a strategy for your blog considering the following factors;
Target the right audience
Your audience is your biggest asset when it comes to online marketing. It is your duty, and it must be your goal to target right people for right products; and not to mention at right times. You cannot expect your followers to like you blog posts if you are doing it wrong. Posting something at 3 am in the morning is insane, as nobody will like to get any update when it is time to sleep. Capture them when they are most active and track their activities. This is what a fruitful and ingenious blogger must be doing!
If you sell maternity clothes and accessories, you can expect your target audience to be pregnant women and new moms, so posting in nights and sharing their feelings might work well. However, it does not always work! So try to understand your followers and their expectations. They will love to read your blogs if you give them something those others do not have.
Try consistency in blogging
Once you are done with understanding about your target audience, your next step must be to be consistent. Your followers are waiting for you to talk to them, to offer them something new, to share new update and to be there when they need you!
When your business blog is consistent, and you post about the products, new trends, new prices and offers, your customers will start expecting from you. They will become permanent visitors. Just like you may have seen there are social media users who are so consistent in their posts that when you wake up, you see a fresh post each day! So try this tactic for your followers and excite them with a new blog post full of energy and excitement.
It does not matter if you have a business blog for auto parts, as there are many people who drive vehicles and use the internet too! They can be your target audience, and you can sell your auto parts and services via your blog. You can write about your automobile repair experiences and teach them about minor repairs. This will not lessen your customer’s number but will increase your trust and goodwill among them.
You can create a series of videos about how to change a tire or anything like this; and link them to your YouTube channel. People who search for relevant keywords on YouTube will automatically land on your blog, and if you are lucky, they will visit your website and there you go! A new potential customer who visited your website for purchasing any auto part that he needs. So this way, business blogging can be extremely helpful for advertising your online business. Just don’t forget to be consistent in whatever you write about in your blog. People will not like a blog with the last post that was a year ago! They want active bloggers, so be active!
Advertise, advertise and advertise!
Internet marketing is nothing more than right advertising of your content in right ways. Blogging is just one pillar of this building! So if your pillar is strong, your building will be stronger. If you have content that is of real good quality and products, which are lovely to buy, nobody will buy them until you advertise them! So advertising anything is important for improving sales and profits. A business blog is created with an intention of getting more customers and communicating with them so that they buy something from you. You do not take care of your customers and hire content writers just to get followers! You need to sell your products and services to millions of internet users out there.
Before writing any blog post for your business, always analyze it from a readers point of view and ask following questions before posting it;
• Is this post encouraging enough for customers to buy anything
• Is the content unique and of high quality
• Is it worth the time of your readers?
• Is it worth sharing?
If the answer to the above questions is positive, then you must not wait and just post the blog! Never forget to view things from others perspective when you are in online business. Your customers are the reason you are earning money and making profits, so don’t take it for granted and offer them your gratitude.
Positive feedback VS negative feedback
Never overlook the importance of feedback for your business blog. Be sure to create new ways for your audience to remain in touch with you via blogging. If your customers do not praise or complain about anything, you cannot expect to grow and develop in terms of excellence. Any business cannot provide 100% guarantee for anything, but it can provide 100% support to the customers that weighs a lot more than a guarantee!
Once you will understand that, you will give your customers the importance as nowadays, before selecting any company or service, people look at the feedback. This has become so common that even for the companies that don’t have any online presence; many social media channels have feedback from the users of those companies. This is a great way for people to investigate whether the company is providing good service or not. For example for a local roof restoration company, your local social media channel will have updates and contact information as well as the customer’s feedback about them. So how can you expect that without feedback, you can survive online marketing? This is impossible!
Just like positive feedback is important for your blog, a negative comment holds similar importance. You should have enough trust with your customers that they understand this fact that anything can go wrong any time. Nobody wants to get bad comments and a list of complains but this is what reality is! You cannot hide it from real life people for the sake of showing them that your company is supernatural and provides 100% satisfaction. People will not believe it! So trust your abilities and let people give you negative feedback.
A few negative comments will not damage your reputation. However, the way how you take it and how you solve the issue between your customer, and your company is important for your audience. Create an example of humbleness and show others that you know how to deal with your loyal customers. Next time, your customers will not complain publicly. Instead, they will reach you personally for any issue as they will know you will help them like you did before. A trust and feeling of safety is very important if you want to keep your customers for long term. They will not go anywhere else but come back to you every time they will need any advice or any product that you sell. This is the right investment; your time and your patience which will make the difference.
Should you hire a blogging professional?
If you are an online entrepreneur and you handle your website well then creating a new blog and managing it will become difficult for you. Experts say that doing it all by you are not a good idea for online marketers. Yes, it can be great for your house projects, and it can add fun to your routine like building DIY fence or a DIY shelf for your kitchen. Well, internet marketing is not like your kitchen; it’s more like an active restaurant. So if you try to be active on social media channels and start blogging too, you will end up in a mess that will not be easy to clean.
There are many reasons for hiring blogging experts. If you feel like you have at least one reason to hire a blogger, don’t be shy and just do it for the sake of success of your business. Managing a simple blog of a teenager girl and a business blog is entirely different. You need to apply strategies, communicate with your customers with right skills, advertise your products and services and be consistent if you own any business blog. An expert will do it all for you and charge you for an amount that is nothing in front of the benefits he will offer you.
Professional bloggers can speed up your way towards success using their expertise. They understand the need of blogging for your business, and you can expect best from them. From reaching out to customers on external websites and other blogs to engaging them in active contests and promotions; bloggers do it all!
You can save your time and utilize it on focusing your company’s website and for the fulfillment of your goals. So the time that you will spend on blogging, you can use it for making more money as an expert blogger for your business.
blog is a very safe investment too!
Well, blogging is not a hobby anymore! It has developed into an influential and powerful tool for the online businesses and companies, allowing them to get more and more customers. Blogging is a diverse term and it has proved that whether you have a business blog of a big company or a pop shop blog with senseless posts, the thing that matters is that how you make best out of it. You do not need to invest money; there is the need to invest your brains and creativity skills for an active and influential blog.
Bloggers are among the millionaires now, and they did it with right strategies, right decisions and the most important thing, consistency to provide quality to their followers. Internet marketing is never complete without any effective blogging strategy. Blogging absorbs everything from content marketing to customer service; and from advertising to video marketing. So if you are still waiting for someone to come and help you, you will keep waiting forever. Start blogging, start winning hearts and start making more money!