By Nazia Khan- Ahmed
An essential way of marketing on Facebook can be done by running a contest. If you conduct a good contest, it will definitely help in attracting a large number of audience. There are many different ways by which a contest can be helpful for your Facebook page and the marketing of your business. Some of the major aspects are discussed below.
Benefits of Contest
The basic aim of managing and running up a Facebook page is offering a reward to the customers. You can set up different rules for the contest that you have planned for your audience. In order to target the audience and to engage them in the contest you can set up random participation for them. There are many different types of contest that you can set up. For example, you can provide with multiple answer options for a question and then ask the audience to guess the right one. Similarly, you can ask the contest participants to Like and share your brand picture with your friends, this will lead the participants to have a chance to win the prize that is set for the contest. In this way you can randomly select one of the participant who followed the contest rules. Finally, the selected one will be able to receive the prize.
Contest are really helpful in increasing the number of audience or followers on your Facebook page. It is because many people will start following your page due to the rule of liking your page by which they will be able to qualify for the set reward. If in case the followers do not win the contest they will still follow you in order to win any other upcoming contest.
There are many ways by which you can get engage with many different users. This can also depend on the rules of your contest that what you want your followers to do. The contest can be in the form of the likes and share of a business page. This includes all those users who like your page and then share it with others following the contest rules. Similarly, you can make people to engage by commenting or by submitting any relevant picture for the contest.
In order to set up a good contest the engagement of users is very important. In this way the EdgeRank rating of a page can be increased. This would lead to more exposure of your posts among the people who participated.
Apart from this there are many other ways by which you can make the user to get engaged in a particular contest.
Guidelines for Contests
There are certain guidelines which you have to follow while setting up a contest on Facebook. It is not an easy task. In recent time, Facebook has relaxed some of these guidelines. In the past, any Facebook contest that had the title “like us to win” was banned. All those businesses who market their contest with this title were surely banned from the Facebook pages.
Nowadays, Facebook authority has made some changes in their guidelines. You have the option to either run the contest on the news feed of your page, run them by using an app that is specifically set up for the contest or you can also run them by using the entry engine of any third party. There are many ways through which the Facebook pages are allowed to collect the user entries for the contest. Some of them are discussed below:
The Facebook pages now are to gather the entries for the contest when a particular user posts anything on the page. This can also be done when a user clicks like or give their comments regarding a post.
When a user message on a page this also leads to collect an entry for a contest.
On Facebook the voting can be done by the number of likes. For example, if a user uploads two images on his Facebook page, the image which will contain more likes will win among the two. In addition to this, Facebook guidelines do not allow anyone to tag those specific users who do not intend to participate in the contest.
You can find a number of ways through which a user entry can be counted.
How To Run a Contest
If you want to run a contest on Facebook, there are many options