By Nazia Khan-Ahmed
Facebook includes the like feature that can be used in different circumstances. On Facebook, you are able to like a post or a page. In addition to this, you can also include emotions including wow, sad, angry or happy.
These can be easily used without facing the hassle of thinking and then writing a comment. On the other hand, you can also get likes that originates from a website like button automatically.
There are three type of likes. Each has different functions. Many people cannot differentiate and make use of them easily.
This is the main reason that people who buy likes that target their website do not understand the reason behind their page that does not flourish.
What are Post Likes
Facebook has numerous Post likes that includes wows, sads, angrys and loves. These are the reactions to a particular post through which the users get connected to each other. This is an easy way to react and get in touch with the poster instead of writing a comment.
To acknowledge a particular post, people use the likes button. Through this they do not have to go through the hassle of thinking something and then comment on a particular post.
In addition to this, the acknowledgement through typing an instant message like “lol” or “heh” are considered to be the same as to acknowledge through likes. These can also be used if a person has nothing valuable to say.
The Facebook post likes can result in low sharing. For example, they create a story that “A has liked B post” that is shared in the feeds of the friends of person A.
Facebook has noted that these particular stories were majorly ignored and is resulting in low turnout of people. Nowadays, they only intend to show up post regarding the current topics.
The basic problem with these stories is that is difficult for person ‘A” friend to respond to the story. If for instance, post C was made by person E, and person E has made restrictions through privacy settings due to which the non-friends cannot interact, then the friends of person A will not be able to leave a comment.
This all can create confusion. Now let’s make it simple. If for instance, Bob makes a post and has privacy settings restricted in a way that their post remains public but only friends have the option to comment on them that can be viewed by anyone.
Janet likes Bobs post, which creates “Janet liked Bobs post” story in the news feed of Bartleby want to comment but if not able to do so because he is not a friend of Bob. He can view the post but will not be able to comment.
This can have a negative effect when it comes to commenting that a “like” that starts a story. It is a drawback of Facebook that is not good at showing comments in an instinctive way.
If for example, Bob was the New York times in real and jennet left a comment instead of a like, in this way the story will still be started for Bartleby. Here there may exist a problem, that Janet’s comment might be one out of 1500. So if Batleby want to view Janet’s comment, he will have to search for it from start till the end till he finds it. Facebook specifically doesn’t show that comment in particular.
This results as unpleasant for the user and makes the “X has liked/comment on Y post” stories useless.
Apart from this there are two other types of likes as discussed below.
What are Page Likes
To like a page on Facebook is similar to a follow on Twitter. For example, if a person named “A” has created a Facebook page instead of a profile, then the Facebook page will work like a business page. It can be used to attract the followers, run ads on it, it is limited in direct messaging, has all the required features and can be controlled easily.
If you want to be updated through a particular page, you have to go on the page and like it in order to get the timely posts updates in your news feed. For example, you can say that “John liked Bobs page”.
On the other hand, the other user “B” can also view Bobs page and the information that he posts on his page. Nowadays, the Facebook pages do not have “followers only” settings since Facebook removed like gating.
Facebook does not allow any special feature if you like a certain page. You can only be updated through the certain posts or information that is posted by a certain user and that it.
You cannot have access to anything else. So, in order to be updated through posts it is important to get connected to a page otherwise you will have less post to see from that page.
If you like a certain page, that does not mean that the page can be beneficial for you rather than to just be updated. From the other perspective, this will result in the sharing of your information to that page administration.
Your information and name will be entered to as to their present audience information. You will be added as an audience along with the present users. You can become a target audience for them if they want to run an advertisement to only the people who follow them. the page authority cannot message to unless you message them first.
Whereas they are free to get in touch. The page managers and website owners intend to gather more and more likes as possible. In addition to this, the post likes are not helpful in any business because the stories or information are posted very often.
On the other hand, the shares, comments and generic filler are far better than getting likes in particular. It is better to get more likes on a page that has a large number of followers. These likes are an indication that the page followers are active and real rather than fake who are purchases through a bot reseller.
The basic aim of getting the Facebook likes is because of advertising information. A large number of target audience can be useful for both actual advertising and perceiving your website audience for organic targeting. On the other hand, if you do not use Facebook regularly the page’s likes, either more or less will not have a great impact on you.
What are Website Likes
The Website like buttons that are available on social media are considered to be the third type. If for instance, you see a Facebook like button located on a blog then it will surely be considered as fake.
It means that if you click the like button that is located next to the blog post you will get to know that it will not have any result or like. By doing this, you are actually sharing the particular post with the feed. Here you will see a URL present on the website. For example, www.facebook.com/sharer.php?u=www.example.com.
The above is an example of a Facebook URL with a script and parameter. Here, example.com URL is the parameter which is the URL of the blog post that you “like” and sharer.php is the script. It is similar to “share” button that is present on Facebook.
You cannot “like” a particular blog in actual on a website. It is like a share which posts the URL to the Facebook feed do that it can be viewed by your friends. The page you are sharing appears as the open graph meta data of the particular page. Although you can make changes as per your requirement by adding your own post to the top of the link that you want to share.
You can make some changes as you desire when you click a Facebook share link or like button. Here, if you are using an in-app, it is all up to you that you share it publicly, only with your friends or just with yourself. Further you can also add emotions, you can tag friends or add a geographical location to a post that you want to share. It all depends on you if you want to share it only with your friends through a message.
Here, it is to make clear that when you click on a like bottom you do not like a page in actual. Exceptionally, it is only possible when you are using Facebook that includes a feed of recent posts and a profile picture that is used by numerous followers.
How to Use Website Likes?
A number of times it has been noticed that many marketers do not customize the sharing button on their website. This can be considered as one the foolish mistakes by them. They want to get more likes so they link every social sharing button for Facebook to their homepage.
This means that every collected like from the instance of the button on their website will show the same number that is the total number of shares every homepage of website consists.
For example, if you intended to implement this particular system on Amazon, every social sharing button on Amazon would have a number next to it that would be equal to the number of times “www.amazon.com” as a URL that has been shared on Facebook.
Amazon has 26.6 million page likes approximately. Here the number of shares will not match the number of page likes. If in case a user notices this fact, it will give a bad impression.
You should prefer to use the default like button on Facebook website for every other social sharing button. This button is “share the page this button is currently on”. Through this, every individual blog post will get shared automatically and will combine accordingly with the shares that are made of the particular post excluding the website in general.
This is not a favored way in order to calculate the number of shares of all pages on your website without some script pulling data from the Facebook API.
It is mainly not preferred to use Facebook sharing buttons on pages except content or product pages. The sharing button should be included in the blog post. Similarly, the product pages should also include the sharing button, and same is the case may be with the landing pages.
You can do two tricks with the pages including your homepage, your about page, frequently asked questions page and other similar ones.
- The first trick is not to pay attention to the like button or social sharing button on the mentioned pages. Just include the like box in those pages. The main aim for doing this is to make people like the page. The users who are present on these pages do not share them because they only want the URL to be present on their feed. They are start liking them because they assume that the like button that I present on the page will make them to like the page on Facebook. This will limit them just to the like box and here the only action they can make is to like the like the page in actual which is what they really wanted to do.
- . The second trick is to include the like button in actual, and then customize it. You can do this by making changes in sharing the URL to be a landing page instead of having it share as a post. The landing page will particularly be designed to be shared on Facebook and will be designed in such a way that users come to it from the provided link and furthermore, new users will click on it because it is shared by their friends. This will result in more followers, liking or getting engaged and reading your site.
Here we can say that the second option only works in a scenario if you are able to customize the like button on every individual page. Most of the plug-ins are automatic and with their help you can manage to share the page automatically.
If you have made changes in it, it will create some problem because it will change the URL to the landing page for each share that you made with this site. It is highly recommended that you should use a plug-in for your blog posts and product pages with the help of default like script from Facebook having a custom URL on these pages.
You can actually make it all happen if your Facebook page is active and you have a regular presence. On the other hand, if you do not use Facebook frequently then in this case your URL is filtered, your account can be banned and other similar results.
In this case you may also not make good use of the sharing and like button. You will still be able to make use of them. Whereas, you will not be able to use the like box and page-reliant code.
About the Author
Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.