Planning Digital Marketing Campaign ; What Not to Do


By Nazia Khan-Ahmed


The purpose of a digital marketing plan for any brand is to force you through the process of exploring and clearly articulating the aims and goals of your digital enterprises, along with plainly targeting digital personas, and choosing which channels to go after them and how.

These days nobody can deny the importance of technology and it seems quite hard to keep up the pace. Budget is also a factor that affects this whole scenario. The wise move to do is to increase your marketing budget as it will result in generating more revenue for you in the future. The first a customer asks a brand is about their online presence. Whether they have a page on Facebook, Twitter or Instagram really dictates whether you will gain the trust of potential customers or not.

Users don’t care for long text based advertisements. This is the era of visual marketing like using images, videos and billboards. The more interesting and captivating these methods are the more you will observe sales increasing day by day. You can also use mobile marketing along with online marketing techniques.

It might become quite perplexing and overwhelming for you to decide which technique to use and which to let go of. You have to come up with a strategy that will go with the theme of your company.

You have keep under consideration what no to do while setting up your digital marketing campaign. It will save you a lot of time and headache. By doing this right at first go will get you a lot of exposure and positive output.

I am going to state the don’ts of digital media marketing and it might get you the help you require to set up your campaign in motion.


Forgetting About Mobile Marketing

This is not the age to forget about mobile marketing. Merely asking the question to whether make your campaign friendly for mobile users or not is not worth asking. Because for sure mobile marketing is the core of digital marketing, most people use their mobile devices and tablets to use social media and it is undoubtedly the best technique. These days people mostly use smartphones or hi-tech tablets to search stuff online. It is very hard and non-functional to carry your laptop around with you to surf around the internet.


Trying to become Jack of All Trades

If you are planning to launch your digital marketing campaign and planning to start doing it through all the platforms, small or big. It is humanly impossible to manage all these accounts. So stop making it more difficult for your campaign managers and stop making unrealistic demands. The best thing to do is to select two or three platforms and work on improving the standard of advertisement. You can start building your brand awareness and engagement from these two platforms. You have to understand your target audience and research about the platforms they use the most.


Giving Away Too Much Information

Online marketing is such a vast world that users can easily get lost in this avalanche of information. Putting too much information can easily bore your audience. The best thing to do is to give out the information in brief and easy to understand text. Using difficult words will not get your anywhere. You can distribute different information on different platforms so your one portal isn’t swarmed with information and the other lacks in having important info.


Not Keeping Up with SEO Changes

The rules of SEO (Search Engine Optimization) keeps on changing and evolving. It is important to stay updated and rule out your strategy accordingly.

You have to reframe your websites and all your posting schedule according to the new rules.


Not Utilizing Visual Marketing

Making use of proper visual marketing can result in 80% increase of traffic your way. you have to put good quality images and videos on your landing page. This will take you a long way. you have to add HD quality images on your blogs, websites and other articles. This will give your readers something pretty to look at, especially if you are in fashion or art. You can hire someone to make these graphics for you.

Come up with a good and attractive logo for your website. Put up interesting and entertaining videos specially vines that will get you a lot of traffic.


Not Testing and Testing

You have to keep track of the performance of your campaign. You might have to test the strategies before implementing completely.

It will help you to direct towards your aims and goals. You can make good use of Google tools to check your stats and Google Analytics to check your performance. This way you can find out which works for you best and stick with it.


Not Building Relationships


This is much different from building relationships face to face. It is quite difficult to get trust people who are online and giving them all the information relevant to your brand. It is not wise make promises you can keep. Being reliable and keeping up the promises you make is the key to building good relationships. You have to be readily available to your audience and their queries.


Focusing on Traffic rather than Conversions

Getting traffic to your website is the sole purpose of digital marketing, it is more important to steer relevant traffic your way. you can participate in forum discussion and see which type of people show interest.

It is not a surprise that these flaws a quite common and need your serious attention. If you are really striving to build online presence or trying to build your brand on the basis of digital media marketing, you need to be aware of all the don’ts.

Also as digital market has come a long way you need to be ready with a very skilled team of digital experts. For the very reason of getting expertise every big and small business are outsourcing this department to digital marketing agencies. It might cost you a little but will give you overwhelming returns and build a successful online business.


About the Author

Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.