By Nazia Khan-Ahmed
Facebook is a great tool used for marketing. It is considered as a unique and strong platform where you can reach up to a maximum number of followers who visit your page. Apart from the other social media platforms like Twitter where you have to communicate proactively. But on the other hand, the followers themselves have to come to you. They have to click “like” on your page so that they can be updated when you post something on your page. In order to get more audience, they require to share it with others. It requires the people to be updated with its existence. If they do not already know about the page, they might not find it. It is through Promotion, marketing and strategy of your page that will get you more and more followers. It is good that you do not have to do difficult things for its promotion, it only requires some attention. With careful tactics, you can be able to attract a large number of followers.
Direct Existing Audience to your Page
Once a user has his active Facebook page, he does not often use the other related Social media websites. If a person already uses the other available social media websites like Google Plus, Twitter and other similar platforms, then they should use them just for conversation with other. The active websurfers deliberately look for more entertainment and information on the internet. They will definitely like to visit any newly started Facebook page that is sponsored by some trusted source. It is important to get their attention so that you can keep your Facebook page active with informative and unique content.
To do this, you can take any content list like email, Facebook, LinkedIn etc. and then start to promote your page through these sources. Some of the most effective online marketing tools include the emails with links. You must include the original link with the email so that people can search easily. You must explain your enthusiasm and plans regarding the Facebook page and also why others would be interested.
Nowadays, you can find many Facebook pages that are unique and informative which can benefit you. That includes your target audience. You should get into conversations, participate and comment as the existing pages and monitor your Newsfeed. You should comment effectively on any post on your page. Through effective conversation and contacts, you will be able to build strong and useful relationship with your followers. It can be a great way to build your followers.
Use Blogs as a Tool
You should try to search for the posting material that is relevant to your page. You can simply get the information by subscribing. By doing this, you will automatically receive the news alerts, email alerts and RSS fields. After this, you should try to make your presence on the blogs. This can be done by commenting more often. You must post some interesting and informative information. The same monotonous feedbacks for example, how nice the article was will not lead many users to follow you and your Facebook page. On the other hand, you should post something that provides them with something to think about. Many sites including articles and blogs, require registration for users in order to leave comment by opting the option of entering the URL. Others sometimes offer you to make link if your name. This can be smarter place to put your Facebook URL. Finally, your imaginative comments and links it will start attracting the audience.
Facebook Contests and Giveaways
You can use different types of contests in order to attract audience. A contest can be just for providing fun and entertainment to your audience rather than making someone rich. People like interesting things and participate in these contests even if the reward is less like just offering $20 gift certificate. You should make sure that the contest is according to the prize money that is offered. People would not waste their time just to get a $5 discount on a burger shop for working on a project for a week. These Facebook contests can be managed through an application that are available on the internet. A simple way of entering in the particular contest can be by liking your Facebook page. This can be a great way to build your contacts. Another way can be by creating bonus pages for audience that reward them for becoming fans. You can do this by logging onto the administrative account and then follow the option for adding an incentive page. Now you will be able to include other option too for example, thank visitors for “Likes” and becoming followers, including information about different promotions with codes or links to one of its kind contest.
The Landing Page on Facebook
Facebook reverts the users Timeline page. This will be useless if you want to create an audience. On these timelines, you can be informed of what is happening. This can confuse the user because a timeline may contain different wrong information. By making the landing page as your default page you can connect with the audience yourself at once. You can also inform the users the reason of having the page and why they will be interested. The landing page helps in interacting with the audience. It consists of different media and customization. As like the contest on website, the information has to be according to it so in order to attract the audience.
The links that you use on Facebook pages are important. You must add a link in all you email signatures. These can also be clickable icons that can connect the user directly to the relevant page. You should also use a link when you post something on Facebook. This can be an easy and simple way to attract users to the websites.
Work on Other Social Media Platforms
You should use the social media applications including Google+, Niche Forms or LinkedIn Groups for promotion. Use the same content that you use on your Facebook page and then you can comment regarding those on other social media channels. You can also take the particular contest to those websites also in order to involve more audience. You should also add up your link or you can provide link that directly opens a Facebook post. It should be relevant. Linking useless items would lead to distraction of potential Facebook users to avoid your given links on any channel.
Call to Action Can Go a Long way
You can add up call for action on your website in order to invite the audience so that they would know about you. You can also add up a click tab that will lead them to like your page on your website. This like box has become an important tool in order to attract visitors and you will be able to get more and more likes even if the visitor do not visit a page. By using an authentic application, you can make many people to follow your page and Like it.
About the Author
Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.