Facebook is one of the most famous social networking sites these days. This is rightly so due to many factors. If you are an individual user, a business person or a marketer or any other professional. You might be aware of the countless uses and benefits of Facebook.
If you are planning to use Facebook as a mean of selling your products or brand. Then this article is just the thing you need.
Today Facebook has made everything very easy. There is no doubt about the fact that Facebook is a great tool which you can use for selling your products or brands very effectively. One of the great aspects is that you do not need to set up a direct storefront or a retail store in order to sell your products if you are using Facebook. So as a result of this you can surely save up your resources as well as the stress of setting up one. There is no need of getting into opening up a particular store and then running it to sell your products.
In this article I will tell you about a variety of important aspects which you can use to increase your sales. You can do it just by using your company’s Facebook account. By creating different ads, organic posts, shares, and apps etc. Some of the other useful aspects are mentioned below
How to Create Audience?
Audiences are considered as the backbone while using any social networking site. You really need to attract a large number of audiences towards your Facebook page if you are planning to market your products through Facebook. For this purpose, you can set up different target groups. Try using paid ads or the organic posts. This is a simple way by which you can attract a maximum number of users.
Here the trick is simple. The more audience you have the more exposure you will get. Which will surely result in high sales of your products or brands.
Creating Facebook Fans Audience
Always value your followers. You cannot neglect their presence. The reason why I am saying that is because these users hold an important place. These are undoubtedly the highest converting audiences. Who do not need any kind of attraction or loyalty to be a part of your Facebook business page. They know who you are and will remain there. So whenever you launch any new product or brand you just need convince these followers to buy the stuff.
Creating an Audience of Visitors from your Website
You can always create an audience of all those users who visit your website. You can simply do this by using the Facebook website pixel. In this way you can market your products directly to all those users who have visited your website at any time. This is also a great way to increase the number of followers. In addition to this, I would also suggest you to market your products to all those users who visit your pages. Like the pricing page, your landing page or your order confirmation page.
Generate a Lookalike Audience
You can also build up a lookalike audience. Building up a lookalike audience includes all those users who share the common traits just like the other users. Let’s say for example
You can make a group of different users who have the same appearance like all those users who follow your Facebook page. You can now pay some money to create different ads by which those users might get attracted. As a result of this they will start following your Facebook business page. This thing works very well because there are certain chances that these users will start following you. Due to the fact that these users have same traits just like your current followers. Now this is another way increasing the number of audiences on your Facebook page.
How to Use Paid Ads?
If you have the resources, you have the power to go for the paid ads. I have seen many large companies using the option of paid ads. Companies like Coca-Cola, Pepsi, Adidas are world renowned brands. These companies use the paid ads for their business promotions. These ads are very useful for getting all the exposure that you need for your business and products. In addition to this these ads are also useful for the purpose of generating business leads, your business exposure, creating your business awareness and many other aspects.
Directly Advertising Your Products
While advertising try using some simple strategies. There is no need to go for the hard ones. One of the simplest way is to advertise your product or brand directly to the audiences. For this purpose, it is important that you must first choose the right audience. And then market your stuff directly. Believe me you will get some great results in a very short time.
6. Advertise a Gift Basket to Increase Mailing List
Everyone likes getting gifts and winning free stuff. You can also use the strategy of awarding free stuff to your audiences. Which can really help you out in boosting up your mailing list. Believe me it is one of the most effective strategies to use.
Advertise More than one Products with Carousel Ads
You can also use the feature of advertising multiple products by using the Facebook’s carousel ads showcase. This is a great way of having multiple products displayed at the same time. Many large companies like the Walmart and eBay use this feature. The Facebook`s Carousel ads showcase lets you to display multiple images or your products in the form of a slide show.
Test with Short Video Ads
A unique feature that many of the marketers are using nowadays is to market their products by creating short videos. I like this idea too. Generally, many users prefer watching videos just like they enjoy watching the ads on a television. Facebook has launched its video features which you can use for creating the videos. Secondly you can also use Vine for creating short videos too. Just keep these videos short and to the point so that the audiences do not get bored while watching them.
Keep Your Ad Copy to the Point
Every time you advertise your product or brand it is important that you keep it honest. Nowadays many young users do not tend to maintain this fact. Which can bring them a bad name in future. You should advertise the features of a particular product which it does not contain in real. Otherwise people will lose their interest and will not buy your products in future.
Never Use Low Quality Images
A pictures speaks a thousand words. This is rightly so. I would recommend you to always use some high quality images. You will see that these images are a great way of attracting a maximum number of audiences. You need to use a professional camera and then capture some appealing images. If you cannot do it yourself then you can surely hire a professional photographer who can create some attractive images for you. In a very short time you will get some great results.
11. Split Test Advertising
Go for split testing. It is the key for good marketing. In this way you can experiment with a variety of options like target audiences, variety of images, different text, and different landing pages. You can always make changes if one does not work out well for you.
Provide Excellent Customer Service
A fast and effective customer service plays a vital role in marketing. You really need to build up an effective customer services panel so that if a user is facing any kind of problem then they can easily contact you. This will surely result your customers to become your satisfied customers.
You can also run different social promotions of your products on your Facebook business page and your website too. You can offer different discounts, different deals etc. in order to attract a large number of audiences.
Encourage Engagement with Real Facebook Users
Make your customers feel that you are listening to them. Never underestimate their feedbacks or issues. You need to pay attention and resolve every query that you get from your customer’s end. Try to build up their trust on you. This will definitely make them to become your loyal customers.
Share and Boost Customer Recommendations
You can also share the testimonials of your happy customers on your Facebook page. This is a great way of showing your gratitude towards them. Some good and positive reviews will also help in attracting other users too.
Share Excellent Quality Viral Content
You can also share the organic feed with your high quality posts. For example, you can share different posts, industry news, community news, and many similar things.
Host Contests with Enthralling, Relevant Prizes
Another way to attract more audiences to your page is by holding up different contests on your Facebook business page. People enjoy participating in different contest. This can be for the purpose of enjoyment or it can be for the purpose of winning a reward.
In every way these contest can really help you out in building up your audiences as well as the sale of your products.
Provide More than One Contact Methods
If people find your products good they will surely want to buy them. They will have a heartbreak if they are not able to buy them just of the fact that they are not able to contact you. This is the least which you might not want to happen. So it is really important that you mention all your possible contact information. Always mention your contact numbers, your email addresses, and even your geographical addresses. Do not let the customer to flee away at any cost.
Capture Abandoned Carts
As I have mentioned above, you really need to make your purchase process hassle free. This can be easily done by checking the provided purchase buttons error free. You can also connect with your customer and ask them if they face any issue while ordering any product online. Fix the issue as soon as possible.
Time Sensitive Value, Offer it
Another feature which you can use to increase the sales via Facebook business page is by offering your audiences a time sensitive offer.
Now the reason why I am mentioning this is because many times users make certain decisions under a sense of time pressure. This specific time pressure makes the user to order your product before the offer expires. The Black Friday is just the right example of such offer. Similarly, you can also give special offers to your customers too. Like offering 50% discount on every product that remains valid on a Christmas day only.
Customer Choice—Limit it
Have you ever heard about the term Decision Paralysis?
If not, then let me tell you.
Whenever the user has the choice of deciding from two or three options. Then it has been observed that they are more likely to make a purchase from the available options. On the other hand, when you give about ten or more options to your audiences. Then in this case they get get confuse what to choose. This also results in laking to make a purchase of any product. Now this is just due to the Decision Paralysis.
Believe it or not, this trend has great effects in today’s marketing.
Make Your Products Easy to Purchase
Try to make everything easy for your audiences and your customers. I know you do not want to lose any one of them. So it is very important that you should check your ads and also the buying features regularly. Also check out the “click to buy” button regularly so that people do not face any problem while purchasing any item. Make your customer purchase a hassle free purchase.
Maintain Messaging Connectivity
Try building a connection among your landing page and your ads. This plays a major role. You might not be aware of the fact that this is directly interconnected to your Facebook page reach as well as the ad cost. Like if your ad offers a 15% discount then the same discount offer must be mentioned on your landing page. Similarly, if you are selling a laptop on your landing page. Then your ad must also display the sale of your laptop and nothing else. Otherwise the users will get confused and many of them might not take is as the same source.
Pay Attention to Limitations of Text
You need to focus on the text limitation while creating the ads. It is very important.
I am sure that many of you have heard about the 20% text rule which has now become history. These days the text which you use still has some effects.
Using too much text might spoil the real subject of your ad. So here I would suggest that you should try using different images instead of using the text while creating your Facebook ads.
Pay Consideration to Quality Score
Always pay attention to the quality score of your Facebook ads. There are many reasons behind it. If the quality score of your ad is high. Then you do not need to worry about it. Whereas, on the other hand if the quality score of your Facebook ad drops then it might be due to several different reasons. This thing will greatly affect your Facebook page reach, the costs etc. Last but not least it will also affect the ability to get the approval for your future ads. So you need to check regularly that your company ads are on good sites. In order to get the required benefit out of them.