If you read the title of this post and thought “I bet there’s a tutorial on Facebook itself,” no, stop, wait! Come back! Well, they’re gone. They’re going to miss out, too. Yes, there’s a tutorial for adding friends to a page. I’m going to replicate it below. I’m also going to give you a whole lot more information, on other ways to get people to like your page, from the initial growth to long-term strategies.
Facebook has its own conduct and ways to invite friends to its different pages but it do have some limitations regarding this .
How to Use Facebook’s Direct Friend Invitation
Invite Facebook Page
Facebook invitation can be given through these simple methods: directly send requests from your personal account. This is the most convenient and fast method. To do this you need to either connect or linked your profile with your page. Traditionally people hide their accounts for various reasons ,doing such things these days while inviting friends on your page is not a good option rather its very unprofessional .
First, make sure you’re using Facebook as your profile, not your page. To do that, click the triangle in the upper right corner of Facebook, on the top bar. It will show a dropdown with a section labeled “Use Facebook as” and a list of the profile and any pages you own. Click your personal profile, and you will be taken to your news feed, if you weren’t already on it. If you were already on your profile, you won’t see it as an option.
There are certain points where the key information is ambiguous and not so clear. Always relaying on admin tools for this is not a good option, to avoid these ambiguities you need to find better ways so as to avoid future complications .
Firstly, to give requests to your friends go to your own cover page where you find some options at the upper corner, simply click the option invite friends and search all your friends to whom you wanted to be on your friends list .if the Facebook wont suggest you all your friends at once just type their names and find them by looking at their profile pictures .
Make it sure that you click once so that each friend get a single invitation. multiple requests would not be as appealing and it might lose your friend’s interest in accepting your invitation rather it would be more annoying.
Log-in Facebook from your mobile phone or from any other device would be different as it has its own features .so you need to have a better access to computer to learn Facebook faster.
Mobile devices are having different browser as compared to other android or I-phone devices. but when you login Facebook the procedure to invite friends to like your page is almost the same as when you send invitation by using Facebook from computers .
How to Import Mailing Lists
Using the Services of Mailchimp
Another way to promote your page is by allowing access to large number of audiences who are not in your friend’s list .attracting more audience you need to send as many requests to unknown profiles as possible .although Facebook has its own limitations regarding this but for this keeping just friends in mind is not a good option instead a broader approach is necessary .
Making a list of emails is a genuine approach. you can accumulate a number of email ids through different sources. workplace is a better option, where ever you are working simply asked for the mailing list and make it save through any professional email management system .moreover any such help in managing email lists would be crucial .
The accessible services include Constant Contact, Mailchimp, Vertical Response, AIM, Outlook.com/Hotmail, Yahoo!, or “other email service” which covers Gmail. Facebook also provides help in such mailing matters, but its accuracy is uncertain .
Encouraging maximum Sharing
You can also encourage your existing users to share your page. The process for them is simple; all they need to do is click the big “share” button on the cover photo, choose the friends they want to share the page with, and submit the invitations.
It’s relatively trickier getting them to actually do it. I recommend some kind of online contest. Promise something like a 25% off coupon for your product if you achieve a certain milestone number of page likes by a given time frame. Encourage users to share your page with their friends in order to get the discount.
It is not advisable to hide the coupon code behind a required like. This is called a like gate, and Facebook blocked them, with good reason.
Massive Audience and Low Reach ; A No No
This, of course, led to massive audiences with really low reach and engagement. You would have a page with thousands of likes, but none of those people cared about your brand. They didn’t un-like the page after the contest, because no one does that. Then, when the brand tried to send out messages, they were ignored. Some might even mark them as spam, because they didn’t remember liking the page and didn’t want their messaging on their feed. This was all-around detrimental to the business in question.
Still, like gates were a great way to get a ton of people liking your page, so people used them, consequences be damned. The only good way to use them would have been to run a contest with a product related to your business, or a coupon for your business. The only people who would like your page are those people interested in your product. Of course, no brand had that much self-restraint, and many have to fight the fallout of a disengaged audience even to this day.
One of the primary problems with like gating is that it makes your audience unreliable. You can’t target by the demographics of your audience when a huge amount of your audience is disengaged and only followed you for a contest. They might not actually represent the demographic you want to reach.
The same goes for using interest targeting. Interest targeting on Facebook just goes by people who like pages other than your own, so you could target your competitors’ audiences. What good is that, though, if your competitor’s audience is just as broken?
There’s one form of like gate that still works, though I would never suggest using it. Have you ever been on a website that use clickbait and gone to click a blog post only to see “if you want to read this article or see a bunch of funny pictures, please like us on one of our social media pages”? I have. It’s called a social locker, and I hate them and I guess everyone using Facebook frequently will agree with me. This is called Clickbaiting for Likebaiting. Facebook has banned the usage of like gating and for genuine reasons though.
There is also another type of clickbait where there is just a play icon with a catchy headline like ‘Watch this shocking video of how the nurse treated the newborn’. This might get the attention of quite a few people. So in order to watch the video you have to like the page.
Social Locker Testing
To see whether social locker is working for you. You’ll have to do some testing yourself to see if a social locker does the job what it is supposed to do. I don’t think hiding your content behind a social act is a good idea, and the only semi-successful blogs I’ve seen use it generally only uses it to lock 1-2 bullet points on a 20+ bullet list, so the majority of their content is still visible. Which doesn’t do the job.
In my opinion there’s no difference between this and making your page a paysite and hiding your content behind a minor or major fee whatever you choose . Sure, a bit of social engagement is “cheaper” than a $2.99 fee or whatever, but it’s still a major hurdle. Here’s another problem; it hides the content from Google. Any content you’ve hidden behind a social locker is not visible to Google.
If you try to make it visible to Google, the user can just use the cached version of your page to view it. So your content cannot be Search Engine Optimized. Because the content is not available to be optimized. These days not being able to bring your website on the top is a major setback. How many people you have seen who click the 5th or 6th search result on their Google? none. I always go for 1st or 2nd option.
Social Locker a Great Idea or not ?
In my opinion the whole scenario of social locker is a great idea. You are hiding a catchy article behind social engagement and tons of traffic is pretty fruitful. Giving the people an incentive to like your page and go through all your posts one by one is good for your engagement. It is also the first option marketers thing about while considering the marketing of your page.
The thing is, you can’t ‘think’ your content is valuable enough. Personally, if I’m writing a post and I see your social-locked post, I’m just going to skip it and reference something else. If you must hide something behind a social lock, hide a discount coupon for your store or an ebook or just a catchy video, something that isn’t there for SEO in the first place.
Hiding your content that can be search engine optimized is a big no no. Always keep your content visible to the general public. So the content is available all the time. Keeping it visible will also help your audience to visit your page and go through the posts any time.
Script of Bulk Invite
The button will be on the upper corner of the screen. The user will be liking the site it doesn’t matter if the site has a Facebook page available or not. This is more of a share button rather than just a like button. Let’s not mix up both of them.
However, if you try to put it to work, it just refreshes your page. Something in Facebook’s Application Program Interface has altered since the code was created, and it no longer works.
What works but isn’t ethical; Clickjacking
This is very low technique that I came across the other day and every other day while I am scrolling through my newsfeed. I am not going to mention the link because it is also low and trust me its lower than using clickjacking!
Basically, what this technique does is snips a click the user planned to make and redirects it towards something they didn’t want to see . The page I saw did it by using a normal Facebook like button, but scaling it up so it was larger thus making it more attractive and click worthy, putting it in front of its content, and making the content invisible.
That way if I want to read the content I would have to click the like button first because the first click failed to work for me. It seemed a natural problem at the time though.
To my benefit I have installed Noscript installed and very much functioning for me. This noscript warned me of a scummy attempt a.k.a clickjacking. As a curious person I started digging it a bit deeper and found out what I just mentioned before. If I hadn’t installed my best pal noscript it would have worked, just like for the people who don’t use it. in my opinion it is a valid tactic.
Also it is very shady. I would never recommend using this black hate technique.
What qualifies as Black Hat?
Now there is another issue with it. The hidden button and the invisible text qualifies as black hat to Google. it also means that Google will demote the content and your site from SEO. I am quite stunned though that I website I mentioned was ranking in top 5 of the searched results.
Grow your page With Facebook Ads
Now we have discussed the black hat tactic and discussed its pros and cons, mostly cons though, let’s discuss some other ways to promote your page.
There is a very legal and effective way of using Facebook ads.
Facebook ads allow you to stipulate the Page Likes objective. It will take your targeting and optimize your ads. It will also show to the people within your prospective audience who are most likely to like your page. So it really targets the audience you want to like your page. If you have a physical store it will track your location. It will send the ads to people who are in 20-mile radius or so.
Caution: when you are running in ad, you have to be very careful of fake likes that are everywhere. Especially if your page is visible in countries like India or Bangladesh, there is a huge possibility that your ad will fall prey to clickfarm.
What are Clickfarms?
Clickfarms are computer labs full of people who do nothing except liking pages. They sell their services to low quality, shady like sellers who are not trustworthy at all. However, it’s really obvious to Facebook when the same 10,000 accounts all go like pages one after another. So these clickfarm employees are encouraged and even paid to like random pages to obscure their actions. It is also not beneficial to you in any way. The fake likes will not participate in any conversation. This means they go through Facebook ads and like pages that run them.
The easiest way to protect yourself against these clickfarms is to limit the geotargeting on your Facebook ads. You can also recognize any fake follower you find and inform them to Facebook for removing them from your page . It’s a slow process, but you may get that follower removed from Facebook totally rather than just from your page. This is a favor for everyone else as well
How to Grow your page Organically?
You always have organic growth, that’s for sure . Posting quality content and inspiring people to share is the pace maker of Facebook organic engagement. Pictures are worthy for this, as are useful or viral blog posts and memes. You’ll want to evade clickbait headlines, though; as catchy as they are, Facebook has been demoting them.
Another thing to avoid is overly self-promotional posts. If you’re being too self-promotional, Facebook will not encourage those posts as well.
In the end it matters that you post excellent content, be active, and try to be a great content curator. These are the solid techniques that will take your page a long way. This way people who like your page will actually participate in the comments and reply to your queries.