What to Know about Facebook Page Categories

 

by Nazia Khan-Ahmed 

If you want to create a Facebook page, one of the important things that you should keep in mind is that you must pick the right type of page. You have the choice of creating any type of pages on Facebook that can include your business pages, your brand pages, your services page, a page related to any organization that may include any government or corporate one or it can be an individual page. In all these cases the selection of right kind of Facebook page is very important. Nowadays, there are over millions of pages that are created on Facebook. There are different type pages set up on Facebook which have different kind of working. For example, there are online shopping pages, entertainment pages or business pages etc. All these pages work in a different capacity from the other. So it is important that you must opt for a particular page category that goes with your business page. On the other hand, there might be a possibility that Facebook might change your selected option if they do not like it.

There is an option of six large boxes from which you can choose, when you plan to create a page. These six options include “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Cause or Community”. You can choose among any of these options that best suits your business or brand. You work here does not end at this point. It is because these six categories are further divided into different sub-categories from which you have to make your decisions.

The Changes Made Currently  

With the advancement in technology every day you are able to see some new innovations. The new advancements have taken place of the old ones. There is a vast list of categories which the Facebook has provided to the users. You can choose among any categories that describes your business appropriately. With the modern changes taking place you may select multiple category options so that the users get an idea of your business. For example, if you have a business of selling shoes and with this you also provide the clothing items then in this case you can select both the options of shoes as well as clothing because both these categories apply in accordance to your business.

In addition to this you also may note that different type of categories have permissions and perks accordingly. You may not find any difference that is related to the sub-categories of different pages. You may also not have the authority to add or remove the sub-categories of a page that are used for addition or deletion of any feature that are available on a particular page.

Place or Local Business

The city & state: It is important that you should provide the information of the country of origin of your business.  On Facebook, one of the most in depth option that you may find is that of “local business or place”.  When you select the option of local business or place a small form will appear in front of your screen which you are required to fill. This particular form contains different type of questions that you have to answer. Some of the basic questions that are asked in this form are mentioned below:

The name of the page: This related to the name that you have given to your business that you run. It can also be according to the brand name that you want to sell. For example, Coca Cola, Pizza place etc.

The category of the page: There are numerous category options available from which you can choose the appropriate one. For example, if you have a real estate business. Then in this case you can choose the category of “Real Estate” or “Rentals”.

The Street address: You must mention the address on which your shop is located. This is very useful when you make the franchise page for any particular products or services. In this way it becomes easier for the user to locate your business franchise. You can also link the provided address to a map which can be more beneficial for the users. In this way it will become easier for the users. You must make sure that the geographical information that you have provided must be exact and should lead the users to the exact location.

The city and state: You must include the city of origin as well as the state of your business. If in any case, you have not entered the city and state information then Facebook can auto fill the required option according to your provided personal profile. You also have the choice to change any option as you require.

The zip code: To include a zip code of your location is also important when you use the Facebook business page. In another case if you have left this option blank then Facebook will auto-fill the required option according to the information of your personal profile. You can also change the zip code any time if you want.

The phone number: One of the most important part of business is to get in contact with the audience. In order to do so, you will have to include your contact number in the relevant field. You can include your phone number, your mobile number or any other available number so that the viewers can contact you easily. One main thing to be noted here is that you should include the number of your franchise on the Facebook business page. Make sure that the given number is directed to a customer service representative. In this way the people can easily get connected and you will be able to provide a better service to them.

The page tips: Facebook has launched a latest feature from which the users are able to get the page tips through the messenger. In this way it has become a useful tool by which many people are able to set up their first page.

It is recommended that you must completely fill up all the relative information in the form that is related to your business. You are given a choice to select only three categories from the existing list of categories. Here you must try to include the three different set of categories. It is important because if you select the duplicate categories then in this case one of them will be removed by Facebook automatically. For example, if you select the Real Estate and Rentals category then the first category choice of “real estate” will be removed by Facebook. It is important that you must select the appropriate categories which describe your business effectively.

Details about Company or any Organization  

Facebook provides you a vast variety of options when it comes to categories. These categories help to classify your business in an effective way. When you select the category list option a drop-down list that includes a variety of categories appears in front of your screen. Here you have to provide your business name and category when you click the big box of categories. You may find various options in the category list which are mentioned below:

Aerospace Company, Agriculture Company, Automotive Company, Biotechnology Company, Cargo & Freight Company, Cause, Chemical Company, College & University, Community Organization, Community Services, Company, Computer Company, Consulting Agency, Education, Elementary School, Energy Company, Finance Company, Food & Beverage Company, Government Organization, Health/Beauty, High School, Industrial Company, Insurance Company, Internet Company, Labor Union, Legal Company, Media/News Company, Medical Company, Middle School, Mining Company, Non-Governmental Organization, Non-Profit Organization, Organization, Political Organization, Political Party, Preschool, Religious Organization, Retail Company, School, Science, Technology & Engineering, Telecommunication Company, Tobacco Company, and Travel Company.

Here you may find some options that are a duplicate of the other. For example, Community organization and community services. Both of these work for the betterment of the community by providing their services. In this way it is recommended that you must choose the most relevant category option that goes with your business.

Any Brand and its Products

In this particular category that is the Brand or Product, you will be required to provide the name of your specific brand or product. Here you will also need to select a specific category that goes with your brand. Another drop-down list will appear here on your screen that consists of a wide range of different sub categories which is related to the actual type of brand or product that you are offering to the audience.

The drop down list that appears on your screen contains the following possible choices of categories which are listed below:

App Page, appliances, Baby Goods/Kids Goods, Bags/Luggage, Board Game, Brand, Building Materials, Camera/Photo, Cars, Clothing (Brand), Commercial Equipment, Computers (Brand), Electronics, Food & Beverage Company, Furniture, Games/Toys, Health/Beauty, Home Decor, Household Supplies, Jewelry/Watches, Kitchen/Cooking, Office Supplies, Patio/Garden, Pet Supplies, Pharmaceuticals, Phone/Tablet, Product/Service, Software, Tools/Equipment, Video Game, Vitamins/Supplements, Website, and Wine/Spirits.

According to the policies set up by Facebook, most of these categories come with some limitations. For example, if you market Cigarette, then you should target appropriate age group that are over 18 years of age. In this way only the specific age group will be targeted through Facebook and your post will become invisible to the users under the target age group.

Music Bands, Television or Movie Artists

When it comes to the entertainment there are numerous categories included in it. For example, music, bands, Public figures, dance etc. In this specific category Facebook requires your brand name or your own name. You have the option to create either your personal brand page or a personal profile page at the same time. For example, a personal Facebook page can be related to Arnold Schwarzenegger where he can update his personal profile page. The list of categories may include:

Actor, Artist, Author, Entrepreneur, Fashion Model, Fictional Character, Film Director, Fitness Model, Government Official, Motivational Speaker, Movie Character, News Personality, Pet, Photographer, Political Candidate, Politician, Producer, Public Figure and Writer.

If in case, you not find the relevant category among the provided list. Then you can choose “public figure” in order to be more exact. You might find many categories that are duplicate of another one. In this case you must judge for the better option and select accordingly.

Page for Any Cause  

One of the unique pages that you can find on Facebook is the cause or community page. The basic reason of its uniqueness is that it does not have any category listed. You can create several pages that are related to the cause or community on Facebook. For example, the social cause association, community association, club association, teachers’ association and many others.

You can create different social cause community pages on Facebook. Creating Facebook group pages for a social cause will become helpful for you in order to achieve your goals. In this way many people who are the group participants contribute towards the main goal. In this way many other users also get engaged with the group cause. You can different type of community groups. For example, if you want to focus on children education then in this case you may take several related steps. In this way you can further contact the relevant NGOs or donors who can provide you with the funds in order to provide the books and schooling to the needy children.

If on the other hand you are looking to create a page for any formal organization, for example some non-profit organization, any sports team, or Writers Club then in this case you can use one of the other main categories. It is better to start off with a more specific category rather than use the old ones.

So finally it can be said that choosing the appropriate category is very necessary for you. It is because the category helps in representing you or your business effectively. It is up to you that you can make any changes in the category list as you want. You can also include more categories to the list too in the coming time.

 

About the Author 

Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.

 

 

 

 

If you want to create a Facebook page, one of the important things that you should keep in mind is that you must pick the right type of page. You have the choice of creating any type of pages on Facebook that can include your business pages, your brand pages, your services page, a page related to any organization that may include any government or corporate one or it can be an individual page. In all these cases the selection of right kind of Facebook page is very important. Nowadays, there are over millions of pages that are created on Facebook. There are different type pages set up on Facebook which have different kind of working. For example, there are online shopping pages, entertainment pages or business pages etc. All these pages work in a different capacity from the other. So it is important that you must opt for a particular page category that goes with your business page. On the other hand, there might be a possibility that Facebook might change your selected option if they do not like it.

There is an option of six large boxes from which you can choose, when you plan to create a page. These six options include “Local Business or Place”, “Company, Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Cause or Community”. You can choose among any of these options that best suits your business or brand. You work here does not end at this point. It is because these six categories are further divided into different sub-categories from which you have to make your decisions.

The Changes Made Currently  

With the advancement in technology every day you are able to see some new innovations. The new advancements have taken place of the old ones. There is a vast list of categories which the Facebook has provided to the users. You can choose among any categories that describes your business appropriately. With the modern changes taking place you may select multiple category options so that the users get an idea of your business. For example, if you have a business of selling shoes and with this you also provide the clothing items then in this case you can select both the options of shoes as well as clothing because both these categories apply in accordance to your business.

In addition to this you also may note that different type of categories have permissions and perks accordingly. You may not find any difference that is related to the sub-categories of different pages. You may also not have the authority to add or remove the sub-categories of a page that are used for addition or deletion of any feature that are available on a particular page.

Place or Local Business

The city & state: It is important that you should provide the information of the country of origin of your business.  On Facebook, one of the most in depth option that you may find is that of “local business or place”.  When you select the option of local business or place a small form will appear in front of your screen which you are required to fill. This particular form contains different type of questions that you have to answer. Some of the basic questions that are asked in this form are mentioned below:

The name of the page: This related to the name that you have given to your business that you run. It can also be according to the brand name that you want to sell. For example, Coca Cola, Pizza place etc.

The category of the page: There are numerous category options available from which you can choose the appropriate one. For example, if you have a real estate business. Then in this case you can choose the category of “Real Estate” or “Rentals”.

The Street address: You must mention the address on which your shop is located. This is very useful when you make the franchise page for any particular products or services. In this way it becomes easier for the user to locate your business franchise. You can also link the provided address to a map which can be more beneficial for the users. In this way it will become easier for the users. You must make sure that the geographical information that you have provided must be exact and should lead the users to the exact location.

The city and state: You must include the city of origin as well as the state of your business. If in any case, you have not entered the city and state information then Facebook can auto fill the required option according to your provided personal profile. You also have the choice to change any option as you require.

The zip code: To include a zip code of your location is also important when you use the Facebook business page. In another case if you have left this option blank then Facebook will auto-fill the required option according to the information of your personal profile. You can also change the zip code any time if you want.

The phone number: One of the most important part of business is to get in contact with the audience. In order to do so, you will have to include your contact number in the relevant field. You can include your phone number, your mobile number or any other available number so that the viewers can contact you easily. One main thing to be noted here is that you should include the number of your franchise on the Facebook business page. Make sure that the given number is directed to a customer service representative. In this way the people can easily get connected and you will be able to provide a better service to them.

The page tips: Facebook has launched a latest feature from which the users are able to get the page tips through the messenger. In this way it has become a useful tool by which many people are able to set up their first page.

It is recommended that you must completely fill up all the relative information in the form that is related to your business. You are given a choice to select only three categories from the existing list of categories. Here you must try to include the three different set of categories. It is important because if you select the duplicate categories then in this case one of them will be removed by Facebook automatically. For example, if you select the Real Estate and Rentals category then the first category choice of “real estate” will be removed by Facebook. It is important that you must select the appropriate categories which describe your business effectively.

Details about Company or any Organization  

Facebook provides you a vast variety of options when it comes to categories. These categories help to classify your business in an effective way. When you select the category list option a drop-down list that includes a variety of categories appears in front of your screen. Here you have to provide your business name and category when you click the big box of categories. You may find various options in the category list which are mentioned below:

Aerospace Company, Agriculture Company, Automotive Company, Biotechnology Company, Cargo & Freight Company, Cause, Chemical Company, College & University, Community Organization, Community Services, Company, Computer Company, Consulting Agency, Education, Elementary School, Energy Company, Finance Company, Food & Beverage Company, Government Organization, Health/Beauty, High School, Industrial Company, Insurance Company, Internet Company, Labor Union, Legal Company, Media/News Company, Medical Company, Middle School, Mining Company, Non-Governmental Organization, Non-Profit Organization, Organization, Political Organization, Political Party, Preschool, Religious Organization, Retail Company, School, Science, Technology & Engineering, Telecommunication Company, Tobacco Company, and Travel Company.

Here you may find some options that are a duplicate of the other. For example, Community organization and community services. Both of these work for the betterment of the community by providing their services. In this way it is recommended that you must choose the most relevant category option that goes with your business.

Any Brand and its Products

In this particular category that is the Brand or Product, you will be required to provide the name of your specific brand or product. Here you will also need to select a specific category that goes with your brand. Another drop-down list will appear here on your screen that consists of a wide range of different sub categories which is related to the actual type of brand or product that you are offering to the audience.

The drop down list that appears on your screen contains the following possible choices of categories which are listed below:

App Page, appliances, Baby Goods/Kids Goods, Bags/Luggage, Board Game, Brand, Building Materials, Camera/Photo, Cars, Clothing (Brand), Commercial Equipment, Computers (Brand), Electronics, Food & Beverage Company, Furniture, Games/Toys, Health/Beauty, Home Decor, Household Supplies, Jewelry/Watches, Kitchen/Cooking, Office Supplies, Patio/Garden, Pet Supplies, Pharmaceuticals, Phone/Tablet, Product/Service, Software, Tools/Equipment, Video Game, Vitamins/Supplements, Website, and Wine/Spirits.

According to the policies set up by Facebook, most of these categories come with some limitations. For example, if you market Cigarette, then you should target appropriate age group that are over 18 years of age. In this way only the specific age group will be targeted through Facebook and your post will become invisible to the users under the target age group.

Music Bands, Television or Movie Artists

When it comes to the entertainment there are numerous categories included in it. For example, music, bands, Public figures, dance etc. In this specific category Facebook requires your brand name or your own name. You have the option to create either your personal brand page or a personal profile page at the same time. For example, a personal Facebook page can be related to Arnold Schwarzenegger where he can update his personal profile page. The list of categories may include:

Actor, Artist, Author, Entrepreneur, Fashion Model, Fictional Character, Film Director, Fitness Model, Government Official, Motivational Speaker, Movie Character, News Personality, Pet, Photographer, Political Candidate, Politician, Producer, Public Figure and Writer.

If in case, you not find the relevant category among the provided list. Then you can choose “public figure” in order to be more exact. You might find many categories that are duplicate of another one. In this case you must judge for the better option and select accordingly.

Page for Any Cause  

One of the unique pages that you can find on Facebook is the cause or community page. The basic reason of its uniqueness is that it does not have any category listed. You can create several pages that are related to the cause or community on Facebook. For example, the social cause association, community association, club association, teachers’ association and many others.

You can create different social cause community pages on Facebook. Creating Facebook group pages for a social cause will become helpful for you in order to achieve your goals. In this way many people who are the group participants contribute towards the main goal. In this way many other users also get engaged with the group cause. You can different type of community groups. For example, if you want to focus on children education then in this case you may take several related steps. In this way you can further contact the relevant NGOs or donors who can provide you with the funds in order to provide the books and schooling to the needy children.

If on the other hand you are looking to create a page for any formal organization, for example some non-profit organization, any sports team, or Writers Club then in this case you can use one of the other main categories. It is better to start off with a more specific category rather than use the old ones.

So finally it can be said that choosing the appropriate category is very necessary for you. It is because the category helps in representing you or your business effectively. It is up to you that you can make any changes in the category list as you want. You can also include more categories to the list too in the coming time.

 

About the Author 

Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.

 

 

 

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