Have you ever wondered where your page likes come from??
There is only a single way to know it. That is from the Insights.
To know it exactly, you will first need to click on the Insights button which you can easily find at the top of your Facebook profile page.
After you click the Insight button, now you are at the main insight page. Now click the “Likes” section. It is very visible on your screens where you can also see all the likes which were made during the previous time.
Now you have to scroll down your page till you find the section of “Where Your Page Likes Came From”.
While searching for the required information, there is one important thing that you must remember. That is, you will not be able to access the Insight panel of your Facebook profile if you have less than 30 users on your page. Now this is mainly because having such a low number of followers on your social account the Insights may not be useful for you. With lower number of users, you will have less activity on your Facebook page. This means that you will have less statistical sample size as well as less data. This less data may not be useful for you at any point.
On the other hand, if you have more users than the case will be much different. Having hundreds of users on your profile page is surely a great thing. You can get a lot of useful data from the Insights and from the Likes section. I have mentioned some of the advantages below which can be useful for you.
Insights about Likes
The navigation bar is a useful feature on your Facebook profile page. This is located on the top of your page. Through this feature, you are able to click between your general overview, click the Likes section, click on the section about the reach of your posts, click on the data about the people who are discussing about your page, and you can also know about your check-ins.
When you click the Likes section you can see a date selector on it. Here you can select any particular date and search for all the data about the same date. In this way you measure the changes in your demographics which took place with the passage of time.
Exporting this data to your computer is a possibility. You can do this by clicking on the export data button. Look for this button located in the upper right corner of your page. You have the choice to export your data in XLS format or the CSV format.
On your page, you can see three columns of numerical data. The first option is the country of origin. This feature is useful in dividing all your users according to their country of origin. Like if the country of origin of a user is United Kingdom, and you want to see all the data of United Kingdom then you need to select it first. Facebook will then display all the data of the users who are from the United Kingdom.
After you have set the country data. Next option is the city data. This operates in the similar way as the country data.
Another important aspect is the selection of language. This relates to the language that your users communicate in or the language set on Facebook. For example, if a user selects the option of English Facebook but on the other hand posts the context in French or German. It will still be counted as English. Just remember that there is also a difference between the English (US) and English (UK). Similarly, languages like French and French Canadian are also different from each other.
Now to see the required section of “where your likes came from” just scroll your page down. A graph will appear on the left side of your screens. You can check this graph to view both new likes and unlikes.
Next comes the column of numerical data. This includes the total number of likes you have got and also the source of those likes. It is important that you must set the date here if you want to check your data. It is because the numerical data is regulated by the date range. When you enter the date on it you can search for the required data easily.
Nowadays people may also like your page by using any third party app. These particularly includes categories like Timeline, Ads and API. Additionally, there are some other sources like Search, Ticker, and Wizard from which people may like your posts.
Why do you need all the info?
Source of Likes
Many of you might be thinking that where these Likes come from?
This remains a curiosity. Probably one of the major categories to get the likes are the mobile phones or the mobile devices which many people use.
To understand it more clearly, you can experiment certain things yourself too. Like for example, let’s say that you want to include a Facebook Like Box on your existing website. While you include it on your website you will be thinking of the results it will bring out for you. For this purpose, you need to check the Insights. Through the Insight you will get to know about the number of users who liked through the source of “external-connect”.
Now take another example here. You can experiment on running an ad campaign for page likes. Running an ad campaign is mainly considered as a specific like source in Insights. If you assume that your ad campaign gets successful, then you will be able to see it in this particular section. In addition to this, you will also be able to see the number of all those users as well who go back and unlike your page. This means that your page is lacks in attracting a maximum number of audiences. Which is not a good thing.