By Nazia Khan-Ahmed
Running a business isn’t easy these days, especially with all the pressure to manage marketing as well as product development.
If you are looking to accelerate the growth of your brand and want to outsource marketing to the Pros of Internet Marketing, then this article is just right for you. Some of you might think that the number of scammers in this industry makes it not eligible to be beneficial for your business. Well, not all are bad there are really hardworking companies who can help your brand grow like the beanstalk. The main reason for writing this article is to aware the newbies of the risks and what to look for while hiring a company to carry out online marketing for your brand.
The first and foremost thing to always keep in mind is to always ask questions, I know they are annoying but they are necessary. This way you can save your money and most valuable resource Your Precious Time. Once you get tangled in the web of scammers all you will just get is heartache and nuisance. To avoid this first take a look at their Marketing. Again ask questions over questions like
- They are offering to market your business, how are they marketing themselves?
- What is the reason behind marketing? you might answer it yourself: to get more customers and sales. So your aim is to get connected with as much potential customers as possible. Your goal is to hire them and help your brand connect with people.
- Visit their pages and see how they have marketed themselves, ask yourself whether this is what you want for your business?
- Conduct Google search if they are claiming to be SEO experts, see what is their ranking.
- Check out their social media pages whether they are on all platforms or not.
- Check their website, it is easy to navigate and easy to understand. See if its appealing or not. If you have some knowledge of website building and developing you will be able to see the extent of their success.
- See what kind and standard of content they are putting up on their blog and website. Low quality content means low quality services.
If you are able to answer all the questions in positive manner, then move to the next step.
Check Their Portfolio to see what kind of work they do and the standard as well. You can also see their reviews and references provided by them. Usually portfolio is treated as a representative of their company. If the company is confident that their services are satisfactory they will not have any problem giving access to all potential clients.
There are other instances where due to privacy reasons they might not share information about certain clients. It doesn’t mean they are a scam if you look on internet and don’t find their work. All you have to do is ask whether they can show you their work or not.
Always ask for the kind of services they provided for a certain client while asking for them to share examples of their work.
There are privacy restrictions, nevertheless they still can share two or three examples of their work. If still they are not showing you their work it means you are dealing with scammers or a company that provides low quality work.
The only other way you can use to see the standard of work the company you’re planning to hire is by going through their social media pages. Check their Facebook, Instagram, Twitter and YouTube accounts. Speed read their comments and feedback, it will give you an idea what to expect from them. Pages bustling with engagement is a sign that they are quite popular and people know about them.
Now, if you are satisfied with this then move on to next step that is Checking their References. After you see their work and find it to be suitable ask for references if it’s not already provided.
If someone trustworthy already referred this company to you then it’s good to go, otherwise having another business who has hired them in the past vouch for them is a good move and it will get you to trust them a lot more.
The benefit of having a reference is you can learn a lot from their experience and also share do’s and don’ts.
Reviews on Facebook also provide a good source for references. You can also search for reviews on Google+ and Yelp.
You have to keep in mind that there are people who like to bash businesses just for the hell of it and take out their personal grudges by posting a bad review. Also checking out honest thoughts and good reviews will also give you an idea about the standard of their services.
Last but not least you have to see how the company Reports to their clients about their accomplishments and glitches. If they keep on updating you on time it is a plus point and reduces the risk of scamming. Everybody would love to see a positive Return On Investment; I know I would. I would want to know where the money was spent and what am I going to get in return.
You can always ask about how often will they be reporting. If the answer is ‘Never’, ditch this company and move on. At least reporting once a month is acceptable. They shouldn’t wait to report a glitch as well. The key is to stay connected and work on problems together. This will also skim out the scammers and frauds. There is a bright red flag if the company says that internet is a volatile world and it’s not possible to report. Make sure to confirm what they can or can’t do before hiring.
Now as you cross these stages you might have tons of Questions about their price, services and duration of provision of services. You should also be careful about the kind of questions they are asking you. You should always notice how much interest they are showing in your brand and its marketing. Are they asking about your goals and all the necessary information? Are they willing to share their marketing strategy with you or not?
If they are asking a lot of relevant questions it means they are customizing their strategy to meet your requirements. If all they keep on asking is how you are going to pay them then it’s a red flag.
About the Author
Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.