Google AdWords is a system that is developed to assist online marketers in advertising their products and services in the Google search engine. Using text ad, the AdWords appear on the Google search results and affiliate websites when relevant keywords are searched by any Google user. Just like the system of PPC; or pay per click works, the Google AdWords work the same way! When any user clicks on your ad that appears in the search results, you get paid by Google. You can specify where your ads are to be placed, and you can customize them using the relevant keywords to your web page.
People who use Google AdWords to make money online will be telling you to follow steps in order to make an AdSense account and building a website but nobody will be ready to tell you how exactly this system of AdWords work! So here is a quick guide if you are not familiar with this system of making money online and it is also known as lead generation. Have a look;
- Creation of a new website which collects leads from interested people in related products on the website, for example if your website is about ladies bags, you will get leads from people who want to display ads of ladies bags.
- Finding a buyer for these leads is the next step, and your buyer can be anyone dealing with ladies bags online.
- Advertising your website of ladies bags on Google is the next step in which you use AdWords to generate leads that will be sold online.
- Your advertising costs and your profits from selling leads is the difference that is your earned income. This is how this system works!
Well, that sounds interesting and easy but in reality it is not simple like that. If you have an online blog or a retail website which has enough traffic that you make your living out of it, then you can be sure to get benefits from Google AdWords. The program that is run by Google is known as AdSense, and online advertisers use this program to sell leads through the AdWords. Google makes money while showing these ads in search results, and you earn money when people click on them. Little bit complex, right?
If you want to earn money using Google AdWords, you can start right now as many people are already working on this system, and they are making millions out of AdWords. Many benefits are also associated with these ads that are the reason advertisers are investing in these ads. Have a look at some of the following pros of Google AdSense program;
- The content that is related to these AdWords is relevant, and there are more chances to earn money.
- These ads are not pushy, so Google users do not ban them.
- People have trust on Google AdWords, and many internet users are Google loyal fans.
- The money earned is quick and simple, and everyone can try to make a living out of it. There is no fraud or scam in Google AdWords.
So if you are now convinced about making money through Google AdWords, you must understand how to start this! Well, in the starting, you might not get desired results as nothing happens overnight but once your leads will start selling; you will get rewards and much real money. Have a look at following steps that you must take in order to get started on Google AdWords;
Make a website
If you do not have any website, it is time to make a new one! Choose the category and niche in which you feel passion as you need to build it and communicate with your online users. Select a topic that is relevant to the keywords in which you are interested in generating and selling leads. Much website making tools is available, and you can get help from any of these.
Using relevant and right keywords
If you have a website related to lipsticks, your keywords must be relevant to your products that you want to sell online. You can choose keywords like; how to choose the right lipstick, red lipstick, new lipstick trends and names of brands that are loved by lipstick users. If you are unable to choose right keywords, you can take help of Google AdWords tool for choosing keywords. Just make sure your keywords are relevant and not too much short-tailed or too much long tailed. This step is very significant so always do a thorough research before choosing the keywords.
Write your ads
So now you must have chosen the keywords that you want to use for your AdWords. Now you should create some ads that are relevant to your keywords. Sign up for Google AdWords and start your journey of making new ads easily. An encouraging title with a little product description is enough to place a perfect ad. Don’t forget to add your URL of landing page which can take the users to your website when they will click on it.
Your web page or landing page
The next thing to do is to have a landing page where your internet users will land after clicking the URL in the AdWords. So this way, you can direct customers to your official web page that is your sales page.
AdWords program is not totally free of cost
You must place bids for the keywords that you have selected for your AdWords. The Google place ads on first three positions for these keywords that have highest bids so if you want to come in the top 3 AdWords, you need to bid higher. This is a first-time investment as when you will start getting traffic; you can decrease your bidding budget. You need to invest if you want to make money.
Well, this is the whole process of making money out of Google AdWords. You must choose the keywords correctly and try to create ads that are compelling to the viewers. The process of making money from AdWords is not a one-day thing. You need to experiment a lot, and you might lose some money, but it is all worth it as when you will understand how it works, you will get the rewards.