In Part one, we discussed the basics of Social media platforms and common do’s and don’ts. In this part we will take a look at the planning aspect and the essentials of social media strategies.
Who are you gonna call? – Not the ghost busters
Developing a logical plan is a great way to start off your journey towards social media success, let’s look at some stats as that will give you a better understanding.
Social Media: Endorsing Customer Expectations
Every day we see more brands and more companies, we see new restaurants, clothing brands, sodas and so much more. We are bombarded with information and advertisement, every company us out there ready to introduce themselves to the market and sell their products and services. In this age almost every company/brand knows the importance of the social media platform. The term “social commerce:” is a good definition to define this process. As numbers of companies rise, so do the consumers and they have developed a level of great comfort with the idea of “social commerce”
The prospective the social media platform was at best hopeful i-e 10years ago but now the prospective is “definite” however, it is necessary to have a logical marketing strategy so that the development and regulation of trends could be understood, there is a major problem with trends – they keep changing. So keeping up with the trends should be on top of your list, find out what trends influence buying behavior by studying your competitors social media platforms. Don’t worry, this is not considered stalking and even if it is you should still do it J
So what should you do?
Provisions of the Social Media Strategy
According to research, 67% of the mainstream marketers have concentrated on improving their social media platforms in 2014 and they worked vigorously to reinforce their brands. Almost every company concentrates on their social media plan and it is a major part of their overall marketing and communication plan. But only a few are able to produce a winning social media plan that is why it is vital to understand the impact that the social media has on sales and in the end – profit. Without a plan you competition with subdue your online existence.
Ok, so you are employed for a large company or maybe you have your own company, you would know how categorically vital the social media strategy is not just for your company but for your stakeholders and customers. Your stakeholders and customers will trust you if your social media perspective is related with your corporate social responsibility and not just with sales.
It’s easy to get on the social media band wagon in this age of information, while you can join other companies, you will also be catering customers who are looking for quick service. Oh yes and oh dear, people want companies to be at their fingertips, we can thank the power of consumerism for this trend.
The social media is not an illusion or a trick which will expire someday like canned food, no, this is something with a long-term promise of countless remunerations. It is vital for organizations to identify that continuous testing and experimentation are necessary every so often to study the usefulness and value.
Here are some tips that will aid you in understanding the essentials of social media.
Here is what you need to do:
5. Building Stronger Relationships. There is no reason to be shy (or is there?) make your existence known; join events that promote face-to-face communication, go with both online and offline events which are applicable in your area
In part three we will discuss the basic elements that will help you construct your social media plan, until then……