by Nazia Khan- Ahmed
A large number of people use Face book for their business promotions. Now days it is important that you devote your time on Face book to stay in the competition among others in order to attract more audience.
Face book with its diverse features allows you to promote your business easily, but on the other hand, you should be aware of applying all the possibilities available to stay in the run. A lack of proper attention and devotion may lead others to go ahead of you. So you should make sure that your page contains everything that user wants in order to be successful.
Brand Imagery is a positive way and interesting way through which a business can be recognized. On a Face book page there are three places on which you can display an image which can be helpful in attracting audience. These places are:
Preferably, you should use your company or business logo as your profile picture which is the simplest way of marketing. Apart from this, these logos can be made more ingenious simply by adding some information. For example, you can modify it by entering company event information or holidays like Christmas, New Year etc. You can also use contemporary attributes received from your users.
This is a large display picture on top of your Face book page right next to your profile picture, where you can display pictures related to your business. Similarly, as companies use large billboards for marketing purpose, you can use it as a resourceful way to display creative or informative messages or simply by using images to attribute customer satisfaction.
The contents or images that you post generate display images that can be previewed afterwards are included in this. But these images somhow do not require to be recognized.
2. An up to date About Us Section
It is important that you must have a modified profile. This will help users to determine that whether an account is genuine or not. The Face book verification process is somehow not easy for verification of businesses. Due to which even the small businesses suffer and do not get verified easily. So, the profile can be considered as another best option, other than verification. In this case following steps can be considered.
- Use strong description
If you have not elaborated the information, then these couple of sentences is the only thing that a user would be able to see. You should enter your URL and then include a strong description about your business.
- Follow up
You can now add elaborated description of your business for your audience who want to gain more information about your business.
- Include links You must give the links of your other social media profiles on your page including Twitter, Instagram, and YouTube etc.
- include keywords This will lead users to easily find your business information simply by using the description. It will also help to SEO your page and it will be easily found by people who are looking for your page.
3. A Customized URL
An easy and attractive URL is more pleasing to the users than the difficult ones. It is also important for people to get a simple Face book URL for their business that can be attained easily. For this purpose, you have to keep in mind the following points.
- Your URL requires being unique and creative that is not used before. But in case your business name matches another one than this can be an issue.
- Your URL requires being short and easy to remember. A short and meaningless one would also lead to distract users and difficulty in finding the required one.
- Using periods like (.) can be helpful in attaining the desired URL.
- To create a custom URL, you will require having at least 25 fans or users on your page t make harder for others to steal your business name.
- Customized Tabs
If you want to create a high profile business page like Coca Cola, on that page you will notice four boxes that appear under the photo header on the right side. These boxes are namely Photos, Likes, Videos and Coca Cola store. If you click the dropdown arrow another eight boxes will appear in front of you which are called Custom Tabs. These Custom Tabs can be generated by a Face book application which further provides you a point to modify content that is on the top of your profile. That can be used as a store link as done by Coke company. This can also be linked to your website or application that you want to promote.
In order to create one, you can use the following steps:
- Firstly, you must login to Face book as a developer and then click to create a new application.
- Then you should give your application a distinctive name which the Face book used as ID for your tab reference.
- Next you will have to fill out the basic information including URL and attach a picture.
- Now install the application on your page.
Instead of this, you can also try using third party applications like Hub spot, Woo box and Short Stack to create your content and tab easily.
- Crisp Content
All the things mentioned above can just be considered as a lifeless structure which is required to fulfill the supportive needs of the business page only. To add life in it, it requires some substance by providing written information so that users can be attracted. In order to bring life and drag user attention on your page you should regularly post information including articles, images, videos or even business activities.
On the other hand, an inactive page is useless to attract audience in such a way that if for example, a user visits your page and finds no activity, useful information or no current update by you. Then this would lead in minimizing your audience. You should definitely become pre active in order to attract users. this will help to build followers and help to expand your business.
About the Author
Nazia Khan- Ahmed is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.