What, Why and How of Outsourcing Facebook Marketing


Nowadays, Facebook marketing is one hot topic that everyone is talking about. Everyone who wants to become successful and boost up their Facebook marketing must invest some money. This is a vital aspect in order to become successful.

Outsourcing is one of a great way in which you can invest. I have mentioned some of the important aspects of outsourcing as follows

Advantages and Disadvantages of Outsourcing

Outsourcing is a practice that is performed by different organizations through which they hire third party workers or companies to perform different tasks. This is mostly done in order to lower the organizational costs. This is usually done by dividing portions of work to third party workers or contractors. Rather than completing the tasks within the organization. So, outsourcing is considered as an effective cost-saving strategy in view of many experts if done properly.

If I talk about outsourcing any third party for your Facebook marketing. Then it means that you start a contract with either a single consultant or an agency for managing your account effectively and efficiently.

Here many of you might be thinking the best possible option for outsourcing. Either it is to outsource an individual consultant or going for the services of an agency?

In my point of view, for an effective outsourcing I recommend that you should go for the option of hiring an agency.

Now what is the difference among the both?

Well, if you are running a large business and come up with numerous tasks on a daily basis. Then I highly recommend you opt for outsourcing the services of an agency. It is very important because in this way you will not have to go through the hassle of waiting to get your work done. Due to numerous sources in an agency, they tend to complete the daily work in less time. Whereas, on the other hand outsourcing an individual is not much beneficial. It is because an individual will not be able to give proper time to your work as you want them to give. And also may not complete the assigned tasks in specified time. So, due to this reason outsourcing an agency is probably a better option.

The Advantages of hiring an agency for Facebook Marketing

I know you many of you out there are planning the ways to boost up your social media accounts especially the Facebook. Well it is not an easier task as you might think. With over millions of users on Facebook you really need to have some great plans. Facebook is not a joke. That is why you really need to be careful for every step that you take.

Whether it is posting different contents on Facebook, posting images, commenting, holding contests, building a large number of followers or any other thing. I will definitely recommend you to outsource any agency who can handle your stuff more effectively on your Facebook account. You can hire a specialized agency for this purpose. I know they are experts in their work and they know what they are doing. So, it is better that you get over with the hassle of managing your Facebook account yourself.

In a very short time you will see that you have some reviewed and improved Facebook marketing plans. It is because these outsourced marketing specialists know exactly how to make use of any platform for the purpose of marketing your business. Similarly, they can even bring a change in your marketing strategies. Or otherwise work out to bring some improvements in your marketing plans which you have already set.

In addition to this there are some disadvantages of outsourcing too. Many times you do not get the desired benefits from outsourcing. I have discussed some of the disadvantages for you.

The first and the major disadvantage is that you lose familiarity on your social network. Secondly you lose your insider perspective if you are outsourcing.

The Advantages and Disadvantages

Facebook marketing may cost a lot more than you may actually think. You can be charged of something that you don’t even know. This is because there are various hidden costs which are associated with Facebook. These costs may include the development costs, cost of running advertisements etc. So if you are running your Facebook page yourself, then you may face a lot more costs than you might think of.

On the other hand, if you are outsourcing a social media marketing agency. You can pay them a lump sum amount for doing all the relevant activities for marketing. These agencies can cost you around a total of up to $1500 to $3000 per month according to your requirements.

Many large companies pay even more to these marketing agencies. This is because they have some multiple accounts too.

At the end of the day the cost does not matter but the responses of users do. So it better that you get the services of some marketing professionals to get some great results.

Outsourcing Partially

You can even do partial outsourcing if you want to. In this way you can retain your control on all the various activities which takes place on your Facebook page. This is known as the hybrid model.

I prefer that you get the services of some professionals to set up or design your Facebook profiles. Try to avoid uploading a cover photos or profile pictures that are irrelevant or which do not go with what you are offering. For this purpose, you can hire a developer or a graphic designer which is a better thing to do if you cannot do it yourself.

How to Select an Agency

While choosing any agency which you want to hire. You must make sure of some important aspects in this regard.

These aspects firstly include the trust, either the agency is trustworthy or not.

Secondly, the boundaries, which includes the responsibilities which you want to give to that agency.

Thirdly, the communication aspect, which means that

You should have open and direct communication level with your marketing agency. Just make sure that any marketing agency which you choose must have these aspects.



About the Author

Olivia Pearce is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.