SEO; search engine optimization is among internet terms that are not clearly understood by many people and almost everyone has his theory about this term. So what is meant by SEO? Search engine optimization is a blend of all tricks, tactics and techniques that could be used to improve your online ranking in search engine results. It might include backlinking, content optimization, video marketing, using right keywords or anything that could affect your search engine ranking in positive ways. So search engine optimization is not a simple term, in fact, it is a mixture of many terms. With the rise of social media websites, now SEO is incomplete without adding social signals in its term. Social media websites influence the effects of optimization for any online business or organization. This is because social media advertising is now one of the most important pillars of any advertising campaign, and you cannot undervalue its importance. It can affect your online sales, your profits, your ROI and your brand reputation.
With the changing trends, social media and SEO have also developed and changed a lot. Even now, these are changing according to latest trends, and you can get more benefits from social media advertising now. Social media websites are considering marketing and advertising as an important way to earn money, and they are offering business owners out there to use them for marketing too! Now you can advertize using Google ads, as well as Facebook ads. Well, now using social media websites is much more than just for having fun or connecting with your friends. You can use it to interact with your online customers and to improve your online profits. You can optimize your website and blog for better results and to get top ranking on search engine results.
Now methods for optimizing your website have also changed, and you cannot get a higher ranking by stuffing your website with keywords. Now user engagement and presence of quality links is the basis of getting higher search engine ranking. New changes like Hummingbird update and a lot more changes in Google policies have made the search results more complicated. Now searches are more relevant and deeper so you cannot trick any search engine now as you used to do in the past.
The hot topic that is the new hype among social media experts is that whether social media will take over SEO in near future? Much internet experts have a lot to say regarding this as it seems that in the future, social media websites will take over search engine optimization but how is it possible? Let’s dig deeper and find out why everyone is talking about this!
Social media signals can improve your online visibility, your sales, profits and your rankings on search engine results. Is it the same thing that you want from search engine optimization? Well, if that is similar, then social media will take place of SEO soon enough in the future. Now the policies of social media websites and their mottos are changed, and they have started giving important to online marketing. Due to increasing popularity of social media websites, search engines are forced to give them more weight age and more preference than before.
Have a look at following reasons why social media will influence search engine optimization even more in coming years;
Social media signals can generate link building
Back linking or quality link building has been one of the strategies for a perfect SEO. If your social signals are offering you same features, that will mean the primary purpose of using social signals and SEO would be the same. Now social media websites can help you build quality links to your website or blog in real terms. Search engines determine the quality of links in order to give any website a preference in search engine results. So that means if you are using quality content and better ways to engage your online users on your social media channels. You will earn a higher ranking in search engine results. You can link your website content to websites like Facebook, Twitter, Instagram, YouTube or Google+ and improve your online ranking just by building links.
This way, you can advertize your content that is most compelling and encouraging so that more people will share it, follow it and Re-tweet it to their social media channels. This could be a best way to build quality links with 100% effectiveness.
Social media websites have higher page ranking
Many search engines like Google show websites on top search results that have higher page ranking and user engagement. So if you are talking about Facebook or YouTube, you can expect the level of user engagement on these websites and if you are using their links and posts for your website or blogs, you will be shown in higher search results too!
By using relevant keywords on your shared posts and links
Another factor that is important to a successful SEO is using relevant keywords. By making right use of relevant keywords in your social media posts and filling out your social media profiles with right details, you can ensure that your web page will come in higher search results automatically. You should fill your description; create your URL and bio while considering the keywords that represent your website on search engines. By repeating these particular keywords in your Facebook posts, your Twitter tweets, Instagram posts and your contests, you can improve the ranking of your website as well as your blog.
Wrapping up the conclusion
Well, nothing could be said right now as nobody knows what tomorrow will bring but as the trends are changing; it is possible that social signals will take place of SEO in the future. You can incorporate your website and online blog with your social media websites because it could help you get better ranking in search engine results. By using right keywords, quality link building and by posting relevant content on your social media account and then linking it to your website could help you reap a lot of potential benefits for your online business.