Facebook is one of the major social media platform these days. Experts have been saying for too long that Facebook will not stand a chance against time. It will fade away eventually. Years have gone by since their ‘prediction’—Facebook is still going on strong.
Facebook isn’t dead and it’s here to stay!
Similarly There’s no doubt that Facebook is the best platform to start up marketing of your business. You don’t have to be an expert or get special training to use Facebook page.
Now, you might ask why should I use Facebook? I am very happy to answer this query point by point
Perks of Using Facebook Page
1. Huge Number of Users= Increased Exposure
This is my main formula and this is the first reason I give when someone asks me ‘Why Facebook?’
According to Wikipedia ‘Facebook has more than 2 billion monthly active users as of June 2017. As of April 2016, Facebook was the most popular social networking site in the world, based on the number of active user accounts.’
Despite being exposed to 2 billion people every day, if your sales aren’t increasing you should probably change your strategy or choose some other line of work.
2. Get Maximum Leads
The first thing you have to understand is getting likes for your page isn’t enough. It isn’t enough to get your long term customers and business. Getting likes is a short term solution though.
But what if Facebook does actually disappear one day?
This is a question that worries people with business base on Facebook. You have to develop your business not only on Facebook but off line and in person. This is the sole reason that smart business collect leads so they can contact their customers by emailing them.
This is done through contests, giveaways and sending newsletters—it is proven to be effective.
One thing you have to be careful about is not to swarm mailboxes of your users. They might mark you as spam and miss out on business.
One good strategy is to email them once or twice a week with useful information that will also lead traffic to your website. This is a way of creating potential customers.
3. Start-up with Zero Investment
Starting a Facebook business page costs you nothing. You might think of hiring a graphic designer to create attractive brochures for your page but that’s not necessary. You can do it yourself. Just take few good photos and make sure they are good enough to be your profile picture and cover photo. There are several free programs available that you can use to create and edit images.
It is free unless you start paying for ads and purchase likes. You can also run sponsored stories and boost your posts. you can easily do this to your page. As compared to radio and TV ads, Facebook ads are highly targeted and proven to increase your sales.
4. Facebook Page Likes don’t cost much
Usually the page like are perceived to be very costly but it is the other way round. They are very cheap and they also steer organic reach your way.
By targeting your ads to people interested in your page’s topic, you can definitely keep costs low.
5. You can Reach Targeted Audience
Just because there are 2 billion users on Facebook, it doesn’t mean they all are interested in your page or your business. It is really important that your message reaches the right people at right time as in the peak time of traffic.
It is not wise to get irrelevant likes on your page because there will be no engagement and no purchases. There is a fraction of people who are interested in my work and I would like to get their attention—this should be your mantra.
You can easily get likes by targeting your ads in the right direction. You should target the people who are interested in your business. Let me explain with an example, you shouldn’t try to sell iPhone skins to elderly people, you have to target young adults or teenagers who are more interested in buying leopard print skins or bedazzled Hello Kitty ones!
It goes for every type of business.
If you are running a business locally you should always target the people within 15-20-mile radius. Yes, the targeting is costly but the potential of reaching more responsive customers is higher.
Why the half time ads are all sold out months before a big sporting event?
It is a fact that these ads earn the most for the advertiser, as millions of people are watching.
6. Utilize Facebook Insights
I am neither a mathematician nor I enjoy doing numbers. I am an arts person and enjoy beautiful things, I am not saying math isn’t beautiful . What I really enjoy is the fact that I don’t have to do any math while on Facebook this is Facebook’s job!
They are very easy to understand and easy to interpret even for a non-technical person. You can really dig deeper and find out how each individual post is doing. It indicates the demographics and your fans etc.
You can download your insights and use them for business. It is not necessary though—and I don’t think you should worry about them.These results are sufficient enough.
Now compare these results to the ads being run in local newspaper, think how many people visit your website after reading your ad in newspaper.
But with Facebook targeting, there is 95% chance that the people who see your ads will visit your website.
7. Focus on Building Brand Loyalty
Facebook is a hub of loyal customers. It can help you in building loyal customers and keep them in your pocket for the promotion of your business.
Now you might ask, what is brand loyalty?
Well, if you steadily provide valuable and entertaining content, your followers will stay loyal — even when you make blunders.
People who are interested in buying stuff online usually use social media—this is the first platform they search before going to the actual website.
Your audience is really interested in seeing posts from you. Nobody wants to do business with a stagnant page with the last post made 3 weeks ago. You have to work on your Facebook presence because it will greatly affect your sales.
There are several businesses that boost their sales by just getting positive reviews on their page. The reviews also give your business credibility and a chance for customers to connect to you as well. The flaws mentioned in the reviews should always be taken seriously and corrected immediately.
One or two bad reviews especially if you are in food business and it is enough to flush your entire business down the drains.
8. Increase Traffic to Your Website
You can use your Facebook page to steer internet traffic towards your website. Users who reach your website have a better chance of purchasing your product.
If you are just getting Likes, Comments and Shares on your Facebook posts then probably you should try working harder towards making sales rather than being just an entertainer.
Use link posts to drive traffic to your website.
The post on your Facebook has a thumbnail which is very useful in bringing traffic. The more traffic you get to your website the better for your business.
Always choose a wider and high quality image because it is more likely to draw attention of people scrolling down their newsfeed.
Nobody clicks a low quality poorly taken image!
There are several posts that are photo posts—it is actually a link. When someone clicks on the photo it will take them to website.
You know what is the most important part of any Facebook Marketing Strategy? Posting links to your website: post it everywhere, on your About us and in your contact details.
You have to understand that the engagement levels on link posts are lower. Just make peace with it—focus on your aim that is to get maximum traffic. Engagement isn’t your end it is just means to an end. End is your website where users will purchase your products.
Newsletters also help in getting more traffic—gather leads and send them emails. I have written an article regarding this topic. Please go through it as it’s a world on its own!
Use right strategies to increase traffic to your website.
9. SEO Boost
This topic stays under discussion whenever Facebook marketing is talked about.
Some people say that the info available in the About section of a Facebook business page is scraped and searched by Google.
I am neither confirming nor rejecting this claim!
You should set more ways where users can find you more easily. You can also get your hands on Keywords search to see whether your page is available or not.
10. Be Mobile Friendly
The majority of people use mobile devices like phones and tablets to access sites—some might not even use laptops.
As this trend keeps on blooming. Similarly, it is becoming vital for your business to have presence on Facebook and be mobile friendly at the same time!
You can easily optimize your page for desktop and mobile devices. Facebook has built-in system to facilitate you.
The exception is the custom apps (tabs) on your page that are seen on the desktop but not on mobile devices (unless you supply the mobile friendly link created by an app provider like ShortStack).
When people view your Facebook page on a mobile device it shows users:
• Hours of operation
• Phone number to call directly from the Facebook mobile app
11. Competitors Under Close Observation—Made Easy by Facebook
An interesting new feature Facebook introduced where you can spy on your competitors.
You cannot spy on their sales or progress from their newest ad campaign.
You can use this feature to see how others in your industry are using Facebook to their benefit.
Just above your cover photo you should see something written like
Facebook pages to watch and spy on
Click “+ Add 5 Pages” it will take you to a lightbox.
Facebook pages to watch
Facebook is very good at making suggestion on which pages to watch out for. You can easily choose the pages you want to spy on. You also can choose up to 5 pages.
Spy on pages to watch on Facebook
After clicking “Done” the original image shown above your cover photo is replaced with a box showing the Like count of the competitor’s pages and how much that count has increased this week
Why is it useful to watch pages on Facebook Results?
Spying is fun—right?
If you look at the Pages to Watch and see a page has exploded and gained lots of new Likes, you can visit that page to see what they’re doing that you haven’t done yet. This is a great opportunity for you to learn and implement.
Copy what they are doing to get more engagement on your posts—not literally though. Don’t run a contest if your competitors are running one as well. Perhaps a post had huge success and you can copy what they are doing on your page to gain more Likes Spying might not give you a lot of insight rather a great way to get inspiration. Spy on the pages you really find motivating. Motivation should be the core of your business.
I wouldn’t want anyone to beat me with Likes most of all I want to be at the top of my game when it comes to likes.
I really cannot imagine any business without Facebook presence. It is by far the most effective social media platform you can use to boost your business. By using right methods and strategies you can really promote your business. This business is the core to establish your footing in your industry that will prevail for a long long time.
About the Author
Olivia Pearce is a Social Media Writer who has majored in Textile Designing. Also Holds Bachelor’s degree in Education and English Language Certification. Finds it impossible to discuss herself in third person but is doing so as per the demands of this bio. She is a home-maker and teaches Textile Designing to degree classes at the same time. Being nocturnal has taught her to manage her work in the night and her home at day time.