Significant increase in Tinder matches after boosting Instagram followers

The infographic:

Abstract:

Objective:

To examine the effects of incrementing Instagram followers on a viral dating app called Tinder, that how
“higher followers count” on Instagram affects certain statistics on Tinder app.

Introduction:

Mobile dating applications are gaining particular reputation amongst young adults. Tinder is just one of many
mobile dating applications designed for use on smart phones. Tinder connects users via Facebook or Instagram
to other people in their preferred age range based on geographical proximity. After reviewing photos and a
personal description with Instagram profile overview, users can choose to swipe right to “Like” the person
they see or swipe left to indicate disinterest. If both users like each other’s profiles, a “match”
is created and the users are given access to a chat screen and offered topics to begin their conversation.

Methods and materials:

The study design was descriptive cross-sectional. Sampling method was non-probability convenient.
About 700 customers using rantic.com filled online survey form. The survey asked questions
regarding their age, gender, academic level, social media being used by them, their preference of
online dating apps and sites, their Instagram followers in numbers and their match rate on Tinder.
Study duration was 2 months. After appropriate consent, people filled the survey form. Subjects
using Tinder app and have their Instagram account linked to Tinder were included. Subjects who did
not use Tinder were excluded.

Conclusion:

Hence, the study concluded that increasing followers on an Instagram account increased match rate by almost 80%
on Tinder app. The study positively depicted the effectives of having more followers and demonstrated that high
follower rate benefited their online dating.

Introduction

Human is a social animal, connection with others is one of the primary need for human survival. In modern
era, social media has provided an easy access to interact with other people and of many services provided
by social media one is online dating. Young adults, aged 18-25, are particularly driven to belong and often
use their relationships with others as a way to shape their own identity [1]. One way that people achieve
this is through the gaining romantic partnerships. In this age, more and more young people are turning to
online dating sites and mobile phone applications in search of love and intimacy. From the introduction
of the first online dating site in 1995, to the development of modern social networking dating sites in
2007, online dating has developed into a billion-dollar industry with innumerable users [2]. In fact, nearly
2 billion people worldwide use some form of online dating [3].

Mobile dating applications are gaining particular reputation amongst young adults. Tinder is just one of
many mobile dating applications designed for use on smart phones and boasts up to 50 million users, 53%
of which are young adults aged 18-24 [4]. As many as 66% of these users go on to date individuals they
meet online, and 23% form long-term relationships with individuals they meet on these sites. Surveys
indicate that male users of mobile applications outnumber female users four to one [5].

Tinder connects users via Facebook or Instagram to other people in their preferred age range based on
geographical proximity. After reviewing photos and a personal description with Instagram profile overview,
users can choose to swipe right to “Like” the person they see or swipe left to indicate disinterest.
If both users like each other’s profiles, a “match” is [6, 7]. Given Tinder’s popularity among the
target population, it will be referenced throughout the paper.

Researches done previously have demonstrated the effect of online dating on dating cultures of modern
age. In our study we have focused that how tinder matches increased after buying followers on Instagram
account. We have compared low follower account matches to high follower account matches and came
to conclusion that significant rise in matches occurred after boosting followers on Instagram.

Material and Methods:

The study design was descriptive cross-sectional. Sampling method was non-probability
convenient. About 700 customers using rantic.com filled online survey form. The survey asked
questions regarding their age, gender, academic level, social media being used by them, their
preference of online dating apps and sites, their Instagram followers in numbers and their match
rate on Tinder application. Study duration was 2 months. After appropriate consent, people filled
the survey form. Subjects using Tinder app and have their Instagram account linked to Tinder
were included. Subjects who did not use Tinder were excluded.

Results:

Following were the responses of questions answered by customers in their survey form.

The demographic details were as follows:

DEMOGRAPHIC CHARACTERISTICS       NO.            %  
 GENDER    
      MALE      380   54
      FEMALE      320   45
 AGE(YEARS)    
      18-29      250   36
      30-50      350   50
      >50      100   14
 HIGHEST EDUCATION LEVEL COMPLETED    
      PRIMARY SCHOOL      150   21
      SECONDARY SCHOOL      250   36
      TERTIARY SCHOOL      300   43
 S0CIAL MEDIA ACCOUNTS OWNED    
      FACEBOOK      600   86
      INSTAGRAM      700  100
      TWITTER      550   76
      SNAPCHAT      500   71
      SKYPE      575   82
 INTERNET USAGE HOURS    
      4      200   29  
      8      300   43
     12      150   22
    >12       50    7
 EMPLOYMENT STATUS    
     EMPLOYED FOR WAGES      400   57
     SELF-EMPLOYED      100   14
     HOUSEWIFE      100   14
     RETIRE OR EMPLOYED      100   14
ONLINE DATING APP USED    
     TINDER      700  100  
     OKCUPID      600   86
     COFFEE MEETS BAGEL      500   71
     HINGE      550   79

The comparison was as follows:

Increase match rate is defined as “more chances of conversation commencement on Tinder app” and
high follower count significantly elevated that.

The quantitative aspect of these variables was as follows:

Thus, in short the cycle for the people who bought followers went like this:

Buying Instagram followers increases Tinder popularity

Conclusion:

Hence, the study concluded that increasing followers on an Instagram account increased match rate by almost
80% on Tinder app. The study positively depicted the effectives of having more followers and demonstrated
that high follower rate benefited their online dating.

References:

1. Allen, J. (2008). Attachment in adolescence. In J. Cassidy and P. Shaver (Eds.), Handbook of
Attachment: theory, research and clinical implications (2nd ed.). , (pp. 419-435). New York: Guilford Press.
2. Love and technology: A history. (2013). PBS. Retrieved from: http://www.pbs.org/pov/xoxosms/
technology-dating-infographic.php#.Vffe4oc71FI
3. Finkel, E., Eastwick, P., Karney, B., Reis, H., and Sprecher, S. (2012). Online dating: A critical analysis
from the perspective of psychological science. Psychological Science in the Public Interest, 13, 3–66, doi:
10.1177/1529100612436522
4. Schacter, H. (2015). Love me tinder: A psychological perspective on swiping. Psychology in Action.
Retrieved from: http://www.psychologyinaction.org/2015/04/16/love-me-tinder a-psychologicalperspective-on-swiping/
5. Hou, L., & Lundquist, J. (2013). Mate selection in cyberspace: The intersection of race, gender, and
education. American Journal Of Sociology, 119(1), 183-215.
7, 8. Schacter, H. (2015). Love me tinder: A psychological perspective on swiping. Psychology in Action.
Retrieved from: http://www.psychologyinaction.org/2015/04/16/love-me-tinder a-psychologicalperspective-on-swiping/